Comments on: Great Content + Bad Headline = Mediocre Results

By: Hamlet Batista

Hamlet Batista — Wed, 20 Jun 2007 22:25:08 +0000

Shane, El Culebro,

Thanks for your comments.

Pete W,

I am not familiar with Carl Galletti or Ted Nichols, but if they are in the same league of Michael Fortin and James Clark, we are talking about the best of the best.

By: Pete W

Pete W — Tue, 19 Jun 2007 22:15:38 +0000

Writing titles is an art, as is all copywriting. Check out some of the work by some of the greats, like Carl Galletti, Ted Nichols and Michel Fortin. They knoweth their stuff.

By: El Culebro

El Culebro — Tue, 19 Jun 2007 14:16:12 +0000

There’s no doubt that the headline is very important as far as getting people’s attention, but what really matters to the reader(at least me) is the author and content. So far, ALL of your articles have mind blowing content, so regardless of the headline, knowing who wrote it, I knew I was in for a treat and I wasn’t let down.

It’s interesting to see how you were shown the mistake, you analyzed it and had it fixed. Now you’re in a position where you can not only prevent it from occurring again but also improve other aspects based on what you have learned from the original mistake. This is sheer brilliance.

Great post!!

By: Shane

Shane — Tue, 19 Jun 2007 06:17:51 +0000

This works great in business …

Whenever I’m writing an email to someone who’s not known for their quick response time, I try and write an enticing subject line. And then I carefully leave out the key details just to throw a little mystery into the pot.

Usually gets a pretty quick response.