Month June, 2007

The power of networking

June 15th, 2007 @ // 3 Comments

When I started to blog (now close to three weeks ago) I did not know what to expect. I have to say that I am more than impressed with the power of blogging and networking with popular related blogs. My topics tend to be too technical and I am well aware that it severely limits […]

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Category : Blog

Advanced Adwords bidding strategies

June 14th, 2007 @ // One Comment

In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your […]

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Category : Blog &Paid Search

Google's architectural overview — an introduction to Google's inner workings

June 13th, 2007 @ // 5 Comments

Google keeps tweaking its search engine, and now it is more important than ever to better understand its inner workings. Google lured Mr. Manber from Amazon last year. When he arrived and began to look inside the company’s black boxes, he says, that he was surprised that Google’s methods were so far ahead of those […]

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Category : Blog &SEO Research

Protecting your privacy from Google with Squid and FoxyProxy

June 12th, 2007 @ // 3 Comments

There is no doubt about it; this has definitely been Google’s Privacy Week. Relevant news: The infamous Privacy International's report (it basically says that Google sucks in privacy, far more than Microsoft) Privacy International's open letter to Google Danny Sullivan defending Google Matt Cutts defending his employer Google's official response (PDF letter) Google Video flaw […]

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Category : Blog

The power of sharing

June 11th, 2007 @ // 8 Comments

While most developers and technical people are used to sharing useful information, most entrepreneurs and consultants do not, or share very little. The logic is: “why share information if you can charge for it?” Let me give you my thoughts on this, as I’ve been on both sides of the camp and therefore, I can […]

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Category : Blog

Why Viralinks are a waste of time?

June 9th, 2007 @ // 7 Comments

I’m new to blogging, and I’m catching up with a lot of interesting things. One of them is the Viralink, coined by Andy Coates. I was exposed to the concept while reading John’s blog. One of the readers mentioned he was trying out a Viralink on his blog and he was getting a little bit […]

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Category : Blog

Dynamic Keyword Insertion for Landing Pages

June 8th, 2007 @ // 2 Comments

One critical aspect of highly successful search marketing campaigns is making sure searchers find what they are looking for. I posted this before. To accomplish this, we first need to grab the visitors’ attention, get them to click through our pages, and ensure that the pages’ content matches the search. Whether you are doing SEO […]

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Category : Blog &Conversion Rate Optimization

Preventing duplicate content issues via robots.txt and .htaccess

June 7th, 2007 @ // 2 Comments

Rand of posted an interesting article on duplicate content issues. He uses the typical blog to show different examples. In a blog, every post can appear in the home page, pagination, archives, feeds, etc. Rand suggests the use of the meta robots tag “no-index”, or the potentially risky use of cloaking, to redirect the […]

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Category : Blog

Advanced link cloaking techniques

June 6th, 2007 @ // 3 Comments

The interesting discussion between Rand and Jeremy had me thinking about some of the things affiliates do to protect their links. I am talking about link cloaking — the art of hiding links. We can hide links from our potential customer (in the case of affiliate links), and we can hide them from the search […]

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Category : Affiliate Marketing &Blog

Estimating visitor value

June 5th, 2007 @ // No Comments

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social […]

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Category : Blog &Conversion Rate Optimization &Keyword Research

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