Month July, 2007

Digg this: How to use social networking sites properly to boost traffic

July 30th, 2007 @ // 6 Comments

We all know that building solid, natural and authoritative links to your site or blog is the best way to obtain unshakable rankings. There has been a lot of chatter lately about using social networking sites to help build traffic and eventually links. Those links are hard to get, unless of course you have a […]

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Category : Blog &Link Building

The Power of Myth: Can a black-hat take down your rankings?

July 27th, 2007 @ // 8 Comments

My old pal Skitzzo from SEOrefugee revisits what he calls an SEO “myth”: that a competitor can potentially harm a site owner just by pointing links to his or her site. According to the number of Sphinns, it looks like a lot SEOs agree it’s a myth. That’s understandable, as it would be very unfair […]

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Category : Blog &Link Building

Avoiding the Bounce House: Optimizing your Search Marketing Campaign

July 26th, 2007 @ // 4 Comments

Getting solid rankings is a lot of work, and properly organizing keywords and landing pages is no trivial task either. Why not make the most out of it once you have started getting the traffic? After beginning a successful PPC or SEO campaign, it’s time to maximize the returns from it. There are a lot […]

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Category : Blog &Web Analytics

Rome Wasn’t Built in a Day—Neither is effective link building

July 25th, 2007 @ // 16 Comments

Link building is without a doubt the most time consuming—but most rewarding—aspect of search engine optimization. It usually takes more effort to promote your content (build links) than to actually create it. As I have stressed repeatedly before, compelling, useful content should make your link building efforts much easier. Before I go any further, let […]

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Category : Blog &Link Building

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

July 24th, 2007 @ // 32 Comments

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

One of the most important measures of success for a blog is the number of RSS subscribers. There are many blog posts out there about how to increase your number of subscribers. They range from the use of bigger, more prominent and attention-grabbing RSS buttons, to offering bonuses for signing up. While you can use […]

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Category : Blog &Featured Posts &Web Analytics

The Ranking Triathlon: How to overcome crawling, indexing, and searching hurdles

July 23rd, 2007 @ // 3 Comments

I frequently get asked why a particular page is no longer ranking. I wish there were a simple answer to that question. Instead of giving personal responses, I’ve decided to write a detailed post with the possible problems that might cause your ranking to drop, as well as all the solutions I could think of. […]

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Category : Blog &On-page SEO

Sphinn Doctor: Adding Sphinn It! (with Sphinn counts) to your feed and website posts

July 20th, 2007 @ // 3 Comments

You have probably read about Sphinn – the Digg-like, social media site for search engine marketers. Almost every SEO/SEM blog has talked about it. If you haven't, Rand's post is an excellent introduction. Instead of trying to explain why it is important to get on the Sphinn home page – that is covered in other […]

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Category : Blog

Content is King, but Duplicate Content is a Royal Pain.

July 19th, 2007 @ // 12 Comments

Duplicate content is one of the most common causes of concern among webmasters. We work hard to provide original and useful content, and all it takes is a malicious SERP (Search Engine Results Page) hijacker to copy our content and use it for his or her own. Not nice. More troubling still is the way […]

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Category : Blog &On-page SEO

Canonicalization: The Gospel of HTTP 301

July 19th, 2007 @ // 10 Comments

Usually I don’t cover basic material in this blog, but as a loyal reader, Paul Montwill, requested it, I’m happy to oblige. As I learned back in school, if one person asks a question, there are probably many others at the back of the class quietly wondering the same thing. So here is a brief […]

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Category : Blog

Our Digital Footprints: Google's (and Microsoft’s) most valuable asset

July 17th, 2007 @ // 16 Comments

After reading this intriguing article in the LA Times, I came to the conclusion that Google has far more ambitious plans than I originally thought. In their effort to build the perfect search engine — an oracle that can answer all of our questions, even answers that we didn't know about ourselves — Google is […]

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Category : Blog

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