Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts with such gusto. A huge thumbs down to all those mentioned in the article.
Earning high search engine rankings is challenging enough. Now we need to work twice as hard to protect the rankings once we earn them. The Forbes article lists seven ways you can damage someone else's website. I can think of three more — but instead of adding more wood to the negative SEO fire, I’ve decided to create a list of things you can do to detect, prevent and protect your rankings from these types of attacks.