Month July, 2007

You’ve Won the Battle but not the War: 10 Ways to protect your site from negative SEO

July 16th, 2007 @ // 18 Comments

Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts […]

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Category : Blog &On-page SEO

Why Quality Always Wins Out in Google's Eyes

July 13th, 2007 @ // 19 Comments

Quality is king in search engine rankings. Of course spam sites using the latest techniques make their way up top—but their rankings are temporary, fleeting, and quickly forgotten. Quality sites are the only ones that maintain consistent top rankings. This wasn’t always true. A few years ago it was very easy to rank highly for […]

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Category : Blog

Out of the Supplemental Index and into the Fire

July 11th, 2007 @ // 8 Comments

Do you have pages in Google's supplemental index? Get 'em out of there! Matt Cutts of Google doesn't think SEOs and website owners should be overly concerned about having pages in the supplemental index. He has some pages in the supplemental index, too. As a reminder, supplemental results aren’t something to be afraid of; I’ve […]

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Category : Blog

Popularity Contest: How to reveal your invisible PageRank

July 10th, 2007 @ // 19 Comments

Let's face it. We all like to check the Google PageRank bar to see how important websites, especially ours, are for Google. This tells us how cool and popular our site is. For those of us who are popularity-obsessed, the sad part is that the other search engines do not provide a similar feature, and […]

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Category : Blog &Link Building

Becoming a Web Authority: The story of Sally and Edward

July 9th, 2007 @ // 16 Comments

Getting permanent search engine rankings for your site requires making it very popular within your specific niche. This is what we call a web authority. Other site owners will naturally link to your site when they are talking about your topic because you have some of the best content out there.  It's common sense that if […]

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Category : Blog &On-page SEO

Anatomy of a Distributed Web Spider — Google's inner workings part 3

July 6th, 2007 @ // 5 Comments

What can you do to make life easier for those search engine crawlers? Let's pick up where we left off in our inner workings of Google series. I am going to give a brief overview of how distributed crawling works. This topic is useful, but can be a bit geeky, so I'm going to offer a […]

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Category : Blog

SEO is Dead! (Long Live Advanced SEO)

July 5th, 2007 @ // 9 Comments

After trying a few different approaches, I've finally found a clear direction for this blog. Some A-list bloggers consider that starting another SEO blog is a bad idea. There are thousands of bloggers writing about SEO and the market is already saturated. It's going to be difficult to stand out. I have to say that […]

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Category : Blog

At last! A Rock-solid Strategy to Help you Reach High Search Engine Rankings

July 4th, 2007 @ // 20 Comments

Every SEO strategy has its good and bad Search engines have long kept their ranking formulas secret in order to give users the most relevant results and to preclude malicious manipulation. Despite all the secrecy, though, it remains extremely difficult for search engine companies to prevent either direct or indirect manipulation. We can broadly classify […]

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Category : Blog &Competitive Intelligence &On-page SEO

The Never Ending SERPs Hijacking Problem: Is there a definite solution?

July 3rd, 2007 @ // 6 Comments

In 2005 it was the infamous 302, temporary redirect page hijacking. That was supposedly fixed, according to Matt Cutts. Now there is a new interesting twist. Hijackers have found another exploitable hole in Google: the use of cgi proxies to hijack search engine rankings. The problem is basically the same. Two URLs pointing to the […]

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Category : Blog

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

July 2nd, 2007 @ // 35 Comments

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body […]

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Category : Blog &Featured Posts &Keyword Research &Paid Search

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