Month August, 2007

Keepers and Sneezers: Two signals of branding success

August 31st, 2007 @ // No Comments

The power of branding I talked about defensible traffic in my previous post, but ultimately all your traffic sources can disappear, leaving you only with the visitors that remember your site, the ones that do not need to follow a link or click on a Google Ad. For me, those visitors are an excellent measure […]

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Category : Blog &Social Media Marketing

Flip This Web site: How to make money others are missing

August 26th, 2007 @ // 9 Comments

Have you seen A&E's TV show Flip This House? The idea is to buy old houses for affordable prices, remodel them, and sell them for a nice profit. In another post I recommended buying established web sites as an excellent link-building tactic. I actually mentioned that this is a practice for big leaguers because web […]

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Category : Blog

An Open Invitation: Conversions don't start on the landing page

August 26th, 2007 @ // 2 Comments

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is […]

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Category : Blog &Conversion Rate Optimization &Paid Search

Long tail vs fat head optimization strategies – Part 3

August 23rd, 2007 @ // 6 Comments

This is the final post in the long tail vs fat head optimization strategies series. The focus of this post is to expand on the optimization strategy for highly competitive keywords. We are going to leverage our insights from the link analysis explained in Part 2 to build better and smarter links. The purpose of […]

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Category : Blog &Link Building

Long tail vs fat head optimization strategies – Part 2

August 22nd, 2007 @ // 4 Comments

In my previous post, I explored how to assess the competitive level of your keywords and I shared my strategy for optimizing non-competitive keywords. As promised, here is my strategy for optimizing highly competitive ones. As this is a rather dense topic I will split it in two. This post will explain how to use […]

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Category : Blog &On-page SEO

Long tail vs fat head optimization strategies – Part 1

August 15th, 2007 @ // 9 Comments

Optimizing for highly competitive keywords requires a completely different strategy than optimizing for non-competitive ones. First, let’s clarify a few points. When I talk about long tail or fat head keywords, I am talking in relation to the search demand for those particular keywords. I am not talking about the offer (the number of sites […]

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Category : Blog &On-page SEO

Lessons from Childhood: How to search for things that are hard to find

August 15th, 2007 @ // 2 Comments

In my teen years in the Dominican Republic, I used to play a game my friends called playball. The game followed more or less the same rules of baseball; we setup bases, hit the ball and ran to score. The main difference was that we played in the middle of the street and we used […]

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Category : Blog

Adolescent Search Engines: They are growing up so fast!

August 15th, 2007 @ // 2 Comments

Search engines are just like teenagers. Don’t believe me? Consider this analogy. Let's say you have a teenage kid with a handful of friends. He knows them very well and even remembers their phone numbers by heart. He’s bright and it doesn’t take him long to become very popular at school. Now, he has dozens […]

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Category : Blog &On-page SEO

Grade School Blogger: Seeking attention through controversy

August 11th, 2007 @ // 4 Comments

For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first […]

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Category : Blog &Social Media Marketing

Google brings back the Search API … Sort of

August 9th, 2007 @ // One Comment

I found an interesting bit of information that has been missed by most of the SEO community. As quietly as Google dropped the Google Search API at the end of last year, they decided to bring it back—but only to the research community. It’s now called the University Research Program for Search and brings with […]

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Category : Blog

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