If you want to have a successful web site, build it with conversion in mind from the start. Many site owners worry more about creating link paths that are easy to follow by search engine robots. Conversion is an afterthought, and this is one of the reasons why optimizing conversion rates can become extremely difficult and time consuming.
Search engine visitors can land on any page of your site and with completely different expectations. It is not only important to make sure they land on the right page, but also that the page they land on leads them naturally one step closer to the ultimate goal of the site – an RSS subscription, a download, a sale, an e-mail, and so on. Read more