Month September, 2007

In the shoes of your customers: Improve your site architecture and find the path to success

September 28th, 2007 @ // 10 Comments

If you want to have a successful web site, build it with conversion in mind from the start. Many site owners worry more about creating link paths that are easy to follow by search engine robots. Conversion is an afterthought, and this is one of the reasons why optimizing conversion rates can become extremely difficult […]

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Category : Blog

Much Ado about Anchor Text

September 26th, 2007 @ // 14 Comments

As SEOs, I feel like we often focus too much on specific ranking factors to the detriment of other factors that might be equally important. One particular case I want to point out is the obsession with incoming link texts, also known as anchor text. Thanks to some very successful Google bombings, it is almost […]

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Category : Blog

A detailed look at what can (and can’t) be automated in SEO

September 26th, 2007 @ // 14 Comments

A detailed look at what can (and can’t) be automated in SEO

In my post about SEO automation, SEO expert Halfdeck expressed concern about the possibility of customers preferring a sophisticated SEO tool over a highly-trained SEO professional. I am sure many of my peers had the same thought running through their heads when they saw my post on Sphinn. The post even made it to the […]

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Category : Blog &SEO Technology

Making the world (and your site) flat—via a Reverse Proxy

September 24th, 2007 @ // 8 Comments

In order to protect some of the inventions in our software, I’ve been working with a law firm that specializes in IP protection. I’ve learned a lot from them, but I’ve learned far more from reviewing the patent applications they sent me back as possible ‘prior art.’ Let me share one of the most interesting […]

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Category : Blog

Giving it away – Advanced Link-Building Strategies through Viral Marketing

September 22nd, 2007 @ // 23 Comments

Giving it away – Advanced Link-Building Strategies through Viral Marketing

As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our […]

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Category : Blog &Featured Posts &Link Building &Social Media Marketing

Thanks for your encouraging comments

September 22nd, 2007 @ // One Comment

For the last few weeks my posting rate has slowed as we prepared to launch our new product at TechCrunch40, and it was taking more than my normal 10- to 12-hour workday. Looking at the ratings on our TechCrunch page, we’re happy to report extremely positive feedback. We brought home several solid leads from potential […]

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Category : Blog

A Tribute to Sphinn

September 19th, 2007 @ // One Comment

While I don’t participate on Sphinn as much as I should, it’s an awesome site. I have already discovered some really useful blogs I was not aware of previously, and recently the author of one of them tagged me. Sebastian, like me and many of my readers, enjoys the deeply technical stuff. I highly recommend […]

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Category : Blog

SEO can be automated!

September 18th, 2007 @ // 17 Comments

… partially Loren Baker has asked a thought-provoking question: “Can SEO be automated?” Coincidentally he asks the question just a day after we released a product at TechCrunch40 with just such a goal. It seems that the folks at Commerce360 are working to build a product similar to our RankSense. There is a fundamental difference […]

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Category : Blog &On-page SEO

Success is about not giving up

September 15th, 2007 @ // 26 Comments

One of the most important lessons in life I learned in college. My grades were high enough to qualify for honors, but I was too confident in my abilities at times. I did not study much and even failed one of my classes, which incidentally disqualified me automatically from graduating with honors. I remember how […]

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Category : Blog

Why you should target the most competitive keywords

September 10th, 2007 @ // 28 Comments

Everybody writing about SEO will tell you that it is not a good idea to optimize your site for the most popular keywords in your niche. What are your chances of success if you tried to rank for “internet marketing, where there are about half a million websites ranking for that term and most likely […]

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Category : Blog &On-page SEO

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