I was surpsrised to find that I could rank really well for those keywords within a relatively short space of time, but then realised why they’re not competitive!

Since then, I’ve been hedging around and trying for more competitive two word phrases, with some success. But this post has given me the courage to just go with what I wanted to do, but was put off from doing.

Do you think those ‘in the know’ in certain markets are actually spreading this point of view to preserve their high rankings? Perish the thought!

PS I’ve only just come across this blog, so I’ve got many hours of reading ahead of me. But I can’t wait!

Getting back to the main focus of your post I’d say that the decision to tackling the head or tail of search is one that the Customer must take and, in the very beginning, may not be ready to invest enough to tackle the big players of their field, hence the decision (and recommendation) to go the other way around, i.e. from the tail.

In my experience, this happens all the time - especially with smaller companies: I was on the phone today with a laboratory in Milan favoring a step by step approach which more often than not leads to the head.

One last consideration: it’s great when it gets tough - even turkeys can fly if the wind is strong enough …

I finally figured out that it makes more sense to target the most competitive keywords. The payoff is greater.

And you just have to be willing to be competitive which to a great degree means linkbuilding.

I like the sprit you want to spread.

I was also fan of the Sumantra Roy because he have defined the KEI to measure the keywords and WordTracker have acquired that formula later.

I have also felt the same thing 3.5 years ago that when people are moving towards less competitive market, I should target more competitive market where I should be the king and all the result followed.

I am happy to know you that you and I have experienced the same.

Regards
Tarun
Search Engine Optimization Consultant
Search Engine Marketing Foundation

I decided to highlight the fact that I start with the tail, but the head is my ultimate goal. Jen’s post made it look like I start with the head terms and that is not the case.

Looking back at the post you referenced, I guess I was hoping that you had some ‘advanced link building techniques’ up your sleeve.

And also on the follow up post about buying sites for link building. I plan to expand on the ideas presented there as well as share several non conventional link building tactics in future posts.

I hope to resume posting at the usual rate after our product beta launch next week. I’ve been swamped with a lot of work lately

I mailed you an alternative idea to WP themes…

Jez

If your site is about “payday loans,” then damn it, that’s a search term that matters for your home page.

If “everybody” tells you not to optimize for that, then “everybody” is nuts.

Hamlet, are we ever going divulge any link building stratergies? Or are they being kept under wraps? I can’t remember you ever mentioning link building stratergies in the time i’ve been visiting your blog.