Month November, 2007

Pay to Play: Common sense tips to help you improve your Google Adwords Quality Score

November 30th, 2007 @ // 17 Comments

  One of the most frustrating aspects for novice pay-per-click (PPC) marketers is the so-called ad quality score—a method search engines use to measure the relevancy of an ad for a particular keyword. The ad quality score affects the minimum bid price, position and display eligibility. Poor ads cost a lot more and are less […]

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Category : Blog &Paid Search

A Little Personality Goes a Long Way

November 28th, 2007 @ // 9 Comments

A Little Personality Goes a Long Way

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects. […]

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Category : Blog &Conversion Rate Optimization &Keyword Research &Paid Search

An Active Mindset: 100 new RSS subscribers and the power of endorsements

November 20th, 2007 @ // 19 Comments

An Active Mindset: 100 new RSS subscribers and the power of endorsements

Everybody in the search marketing industry has fallen head over heels for social media. Certainly it’s nice to see those traffic spikes in your website stats. Personally, I see social media as excellent for viral marketing, branding and long-term relationship building. But I don’t see that new visitors coming to a site from social media […]

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Category : Affiliate Marketing &Blog &Social Media Marketing

A World of Bugs and Logs: Advanced Web Analytics

November 19th, 2007 @ // 7 Comments

A World of Bugs and Logs: Advanced Web Analytics

As search marketers we need to know if our efforts are paying off. How many visitors are we getting? What channels are they coming from? And more importantly, how many of those visitors are taking the action (conversions) that we want them to take? For all this information, we rely on Web Analytics. There are […]

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Category : Blog

Game Plan: What marketers can learn from strategy games

November 13th, 2007 @ // 14 Comments

Game Plan: What marketers can learn from strategy games

I was recently interviewed by the nice guys at Distilled— if you are a regular reader of this blog and you haven’t read it yet, Tom asked some really interesting questions — and one of the things I briefly mentioned was that one of my hobbies is playing chess. I’ve been playing the game for […]

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Category : Blog &Competitive Intelligence &On-page SEO

Revolutionary "Point and Click" SEO Software

November 8th, 2007 @ // 30 Comments

Some of you know that I’ve been working for a while on an advanced SEO suite. I am getting ready to officially launch the beta program and I would like to ask for your help with some of the details. If you want to be the best at what you do, you need to be […]

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Category : Blog &SEO Technology

Three Easy Steps to Test Your Viral Marketing Ideas

November 7th, 2007 @ // 12 Comments

Three Easy Steps to Test Your Viral Marketing Ideas

Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like […]

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Category : Blog &Social Media Marketing

The Year of the Widgets: OpenSocial and the big potential for search engine marketers

November 5th, 2007 @ // 9 Comments

The Year of the Widgets: OpenSocial and the big potential for search engine marketers

This year is certain to go down as the year of the widgets. Widgets (also called “gadgets”) are simply small applications that provide dynamic or smart content and they are big news for search marketers, even if the programming gibberish involved has made the fact difficult for many non-developers to see. The biggest difference between […]

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Category : Blog &Social Media Marketing

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