But how do you incorporate this into actual web design? Short of creating 4 versions of each page to address each personality type, how do you manage to appeal to each?

Or are you saying to decide which personality is likely to visit each page and then write the copy accordingly?

I am not good at English.
But I read all one way or another.
Because it is very interesting for me!

I have to think my PPC again.
thx!

Mark - I checked your site and it is impressive what you have built! Perhaps you would like to write a guest post and share a more detailed look from your vast experience. This is definitely a very interesting topic.

When you get a chance, you might want to check out www.1-to-you.com. We thought of this idea of couple of years ago and actually built a system and platform that allows clients/agencies to implement and execute a personality-driven campaign automatically with full close-loop measurement. We couldn’t believe that no one had thought of using this very old soft-science to drive marketing conversations either, that’s why we applied for a patent on the process. Let me know if you would like to know more about our clients who are already using this approach and getting some incredible results.

Thanks very much!

Digging it!

I really like your ‘rug’ example. That is an excellent strategy.

In the same area, one thing I have been looking into lately is using Google Suggest, Google Sets, Google Keyword Suggester and Overture Keyword Suggester to tell me what it would be best to put on the homepage. For example: If I have an online rug shop and I am looking to increase the conversion rate I will go to the aforementioned tools and find out what ‘rug niches’ people are searching for. Let’s say that the top niches are ‘cheap rugs’, ‘designer rugs’, ‘discount rugs’ and ‘wool rugs’, I would them change the website so on the homepage it shows one item from each of these categories. The reasoning behind this is that when people type in a broad search term such as ‘rugs’ they are probably going to be looking for something more targeted, such as discount rugs or Persian rugs; so when they come to the site they are more likely to be instantly turned on by the fact that you have presented them with what they really want. Also, from another angle, these nieches are probably the best sellers, so it is likely people who are not sure what type of rug they are buying are more likely to want to buy one from the top niches. Thanks for the free market research Google

What you describle is a really obvious thing to do… but I had not thought of it… nor read about it anywhere else…

I guess that is why this blog is so different I am glad you liked it.

I have taken a number of these tests, they are surprisingly accurate / revealing.

What you describle is a really obvious thing to do… but I had not thought of it… nor read about it anywhere else…

Creating adds / sales pages is not something I have ever done so tips like this are going to be really useful…

Jez