Writing for People (and Search Engines): How to improve click-through rates for organic listings

Another new year has come and many of us are still analyzing the balance of successes and failures of the previous one. It is definitely a useful chore. I am happy to count this blog as one of my successes. It was humbling to see it included in SearchEngineLand’s blogroll and nominated for Best SEO Research blog—I voted for Bill’s and I am glad he won the title :-)—among other accomplishments. Thanks to everyone for the recognition!

On the other hand, last year I had more goals that I didn’t quite reach than ones that I did, although I suppose that puts me in the big crowd. :-) I like to start each year by revisiting the unachieved goals, the uncompleted projects, the planned-but-not-executed things I call my missed opportunities. One common one (and I am sure many of my peers experienced the same) is maximizing the number of clicks I get from organic listings. The problem, as many might be asking themselves, is how to measure the organic click-through rate in the first place! Read on to learn how…. Read more