Seems like with SEO these days people get more caught up with the SE side of things instead of the users. Way to bring it back to user focus.

I like the new design too. Keep up the good work.

Aloha Hamlet, just making the rounds. As always your posts are informative as well as containing actionable information. But based on my own testing, meta descriptions are not a ranking factor, at least not in the terms of quantitive measurement.

Charles

It might be possible to over-think these page titles.

Some of my highest click-through rates have come from something that was really more of a direct call to action and had almost no keywords in it at all.

Certainly a good discussion though, and something to watch and see what the trend is.

The WT query report is a great tool for helping to target searches that aren’t quite making it. It’s usually pretty easy to get a result to move up the serps once you are aware of it. I wish that same data was available for many more terms.

Also one thing I have been thinking about lately is adding rel=nofollow to pages that aren’t really important like privacy, terms and conditions and the contacct page. Any thoughts?

David - Its good to see too. I always enjoy your though provoking comments.

Your idea of rotating long tail keywords sounds really interesting. If your rotate the keywords, how can you predict for which ones you are going to rank?

Thanks, vingold.

Thanks, Creativ Era’s. I am glad you enjoyed the post.

Sam - the disparity is usually due to the fact that Google displays different SERPS depending on geo ocation, personalization, etc.

Well i liked your points discussed above and specially what you said “Take off your marketing hat and think like a searcher. Most of us do not click blindly on the first link, or even the first few links”. That’s absolutely right for all the optimizers therefore the Title and Description is what one should keep in mind which should be as attractive as well as communicative.

Thanks for pointing and discussing about the Top search query tool in google webmaster tools, through this we can definetly keep track on the keywords and query more utilized by the online searchers.

That’s an excellent post.

This post is an example of why that has all happened.

So congratulations is in order all around.

Thanks for pointing out that feature in webmaster tools. One thing I have been working on lately is trying to elegantly stuff my pages full of longtails. On pretty much any page I would want traffic coming in from the SERPs I will rotate longtails in the footer, such as ‘My Product UK’ or ‘Buy My Product Online’. Another thing I am testing out is having a ‘top searches’ panel on product lists, which is meant to be the top searches for that category but is actually a load of longtails picked up from the AdSense keyword tool.

/Claus