Month March, 2008

Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you

March 28th, 2008 @ // 22 Comments

Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you

In this blog, I’ve often spoken about different link-building strategies. Generally, we can break them down into two categories: chasing links vs. letting them chase you. Both methods have their pros and cons, and personally I’ve found that a mixed approach of link acquisition and link baiting is best. In this post I’m going to […]

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Category : Blog &Link Building

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

March 12th, 2008 @ // 23 Comments

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to […]

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Category : Blog &Featured Posts &Keyword Research &Link Building

A Radically New Concept in Keyword Research

March 12th, 2008 @ // 16 Comments

A Radically New Concept in Keyword Research

SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market. […]

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Category : Blog &Keyword Research &SEO Technology

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

March 7th, 2008 @ // 10 Comments

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

In yesterday’s post I explained my creative process for uncovering new and interesting search marketing ideas. In this post I want to focus on the other critical element toward becoming an expert: endless experimentation. Of course testing must be done carefully to avoid arriving at the wrong conclusions, which will bring us to another of […]

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Category : Blog &Web Analytics

How to Think Like an SEO Expert

March 6th, 2008 @ // 11 Comments

How to Think Like an SEO Expert

If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth […]

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Category : Blog &SEO Research

My SMX West Experience and Pitching the Business Value of SEO

March 5th, 2008 @ // 4 Comments

I haven’t been blogging as often as usual lately and it’s about time I get back on track. I attended my first search marketing conference last week. I do not consider myself much of a conference-goer and I am not really much of an extrovert. Previously, I’d been to only two conferences—JavaOne in 2003, but […]

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Category : Blog &SEO Technology

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