Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong? Is it that people don’t like the search snippet? Are they finding what they want on the website?”

It’s perhaps the most frustrating thing that can happen to an SEO. But it’s also something you can often avoid completely with a little planning. In this post I’m going to talk about a technique I like for using pay-per-click first to test out my SEO game plan. This way the next time you make it to the top of the search rankings, the traffic and money will start pouring in! Read more

Simple SEO: explaining and understanding SEO in the simplest way possible

It’s been a while since I’ve had time to post here as I am extremely busy with RankSense. In selling an SEO software suite I answer a lot of technical questions, but, oddly enough, I feel I have become much better at explaining what SEO actually is. As SEO has become more mainstream, and more people are curious about what exactly it means, I think it’s important to find ways to explain SEO in simple terms. That’s exactly what I want to do in this post: simple SEO in terms of goals, strategies, and tactics. Read more