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	<title>Comments on: Engage the Cloaking Device: My presentation at SMX Advanced (slides and comments, too)</title>
	<atom:link href="http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/feed/" rel="self" type="application/rss+xml" />
	<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/</link>
	<description>Advanced Search Engine Marketing Tips to Succeed Online</description>
	<pubDate>Tue, 18 Nov 2008 15:09:28 +0000</pubDate>
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		<title>By: Andy</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12860</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Mon, 16 Jun 2008 09:43:52 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12860</guid>
		<description>I had the same thoughts as Levon.  I think they must have developed a method to give a similarity figure between page views rather than doing an exact match.

Easy parameters to compare would be ratio of text to code, number of images, file size etc. I think a checksum can easily be made to be the same by dynamically adding extra characters in say a comment tag.</description>
		<content:encoded><![CDATA[<p>I had the same thoughts as Levon.  I think they must have developed a method to give a similarity figure between page views rather than doing an exact match.</p>
<p>Easy parameters to compare would be ratio of text to code, number of images, file size etc. I think a checksum can easily be made to be the same by dynamically adding extra characters in say a comment tag.</p>
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		<title>By: u know who</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12757</link>
		<dc:creator>u know who</dc:creator>
		<pubDate>Fri, 13 Jun 2008 13:33:49 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12757</guid>
		<description>Very happy to see that you posted this. Am at the office, so will be back to review tonight. 

Constructive feedback: make fewer points and use fewer slides. In particular, you told us what you would say 2-3 times; summarize that quickly in the intro and you're good. Check out Guy Kawasaki on presenting - good tips.</description>
		<content:encoded><![CDATA[<p>Very happy to see that you posted this. Am at the office, so will be back to review tonight. </p>
<p>Constructive feedback: make fewer points and use fewer slides. In particular, you told us what you would say 2-3 times; summarize that quickly in the intro and you&#8217;re good. Check out Guy Kawasaki on presenting - good tips.</p>
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		<title>By: Levon</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12729</link>
		<dc:creator>Levon</dc:creator>
		<pubDate>Fri, 13 Jun 2008 01:14:39 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12729</guid>
		<description>Thanks for this. I was told otherwise by the folks in Google Groups.</description>
		<content:encoded><![CDATA[<p>Thanks for this. I was told otherwise by the folks in Google Groups.</p>
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		<title>By: Hamlet Batista</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12714</link>
		<dc:creator>Hamlet Batista</dc:creator>
		<pubDate>Thu, 12 Jun 2008 16:05:08 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12714</guid>
		<description>Thanks, Bastian. I look forward to meeting you at one of the search conferences. Again, changing/replacing a CMS (specially if it is an expensive one) is not always practical.

Levon - You hit the nail on the head. I personally don't think the checksum is a good idea. Thanks for mentioning those practical examples.

Google doesn't have problems with you presenting different content to different people. Their problem is when you present different content to their robots. I've seen John Battelle doing this on his blog.</description>
		<content:encoded><![CDATA[<p>Thanks, Bastian. I look forward to meeting you at one of the search conferences. Again, changing/replacing a CMS (specially if it is an expensive one) is not always practical.</p>
<p>Levon - You hit the nail on the head. I personally don&#8217;t think the checksum is a good idea. Thanks for mentioning those practical examples.</p>
<p>Google doesn&#8217;t have problems with you presenting different content to different people. Their problem is when you present different content to their robots. I&#8217;ve seen John Battelle doing this on his blog.</p>
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		<title>By: Levon</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12679</link>
		<dc:creator>Levon</dc:creator>
		<pubDate>Wed, 11 Jun 2008 22:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12679</guid>
		<description>Nice post. I recently posted a question about something similar. However, I am not so sure about this md5 thing you mentioned. If they pull a page twice using different user agent, ip etc the two results can be different but not clocked. For example if the site is displaying the time, if it displays some icon based on the user agent or location, rotating content and probably a few other things.

Maybe you have an answer for my question I asked in google groups...

A lot of people seem hell bent on getting their homepage to rank for everything rather than their subpages. I think this is a bad idea because you'll have a load of weakling subpages and your homepage cannot be targeted for X different products. If this is the case what would Google think of me redirecting people who have searched  for certain keywords to the page of my choice. For example if someone searches for Matt Cutts Voodoo Dolls. Rather than them coming to the home page, could I not send them to my subpage for Google Engineer Voodoo Dolls?</description>
		<content:encoded><![CDATA[<p>Nice post. I recently posted a question about something similar. However, I am not so sure about this md5 thing you mentioned. If they pull a page twice using different user agent, ip etc the two results can be different but not clocked. For example if the site is displaying the time, if it displays some icon based on the user agent or location, rotating content and probably a few other things.</p>
<p>Maybe you have an answer for my question I asked in google groups&#8230;</p>
<p>A lot of people seem hell bent on getting their homepage to rank for everything rather than their subpages. I think this is a bad idea because you&#8217;ll have a load of weakling subpages and your homepage cannot be targeted for X different products. If this is the case what would Google think of me redirecting people who have searched  for certain keywords to the page of my choice. For example if someone searches for Matt Cutts Voodoo Dolls. Rather than them coming to the home page, could I not send them to my subpage for Google Engineer Voodoo Dolls?</p>
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		<title>By: Bastian Grimm</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12591</link>
		<dc:creator>Bastian Grimm</dc:creator>
		<pubDate>Tue, 10 Jun 2008 14:37:51 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12591</guid>
		<description>Nice piece of work, Hamlet. I really enjoyed the presentation over at SMX - you made some really good points especially in case of corporate SEO it might help alot because changing the CMS and stuff like that is not that easy in some cases.

However, maybe we get the time to chat at the next SMX or over at PubCon.

Cheers,
Bastian</description>
		<content:encoded><![CDATA[<p>Nice piece of work, Hamlet. I really enjoyed the presentation over at SMX - you made some really good points especially in case of corporate SEO it might help alot because changing the CMS and stuff like that is not that easy in some cases.</p>
<p>However, maybe we get the time to chat at the next SMX or over at PubCon.</p>
<p>Cheers,<br />
Bastian</p>
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		<title>By: Hamlet Batista</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12556</link>
		<dc:creator>Hamlet Batista</dc:creator>
		<pubDate>Tue, 10 Jun 2008 04:22:57 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12556</guid>
		<description>Adam - It was definitely a pleasure to meet you and share a panel with you. I should be the one saying those things about you. Superb writing and performance! I sincerely hope this is just the first of many panels we share at search marketing conferences. Stay in touch.

Seomaniac - I'm sorry for the technical bits, but if you read my blog often you will see that I can't help it :-)</description>
		<content:encoded><![CDATA[<p>Adam - It was definitely a pleasure to meet you and share a panel with you. I should be the one saying those things about you. Superb writing and performance! I sincerely hope this is just the first of many panels we share at search marketing conferences. Stay in touch.</p>
<p>Seomaniac - I&#8217;m sorry for the technical bits, but if you read my blog often you will see that I can&#8217;t help it <img src='http://hamletbatista.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Seomaniac</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12499</link>
		<dc:creator>Seomaniac</dc:creator>
		<pubDate>Mon, 09 Jun 2008 13:38:20 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12499</guid>
		<description>Hi Hamlet,

Very interesting piece, presentation included. The technical bit was out of my league unfortunately, but I do get the general direction and I thank you for showing me those options for me to pursuit and expand my knowledge.
Thumbs Up!</description>
		<content:encoded><![CDATA[<p>Hi Hamlet,</p>
<p>Very interesting piece, presentation included. The technical bit was out of my league unfortunately, but I do get the general direction and I thank you for showing me those options for me to pursuit and expand my knowledge.<br />
Thumbs Up!</p>
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		<title>By: Adam Audette</title>
		<link>http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12470</link>
		<dc:creator>Adam Audette</dc:creator>
		<pubDate>Mon, 09 Jun 2008 01:39:40 +0000</pubDate>
		<guid isPermaLink="false">http://hamletbatista.com/2008/06/07/engage-the-cloaking-device-my-presentation-at-smx-advanced-slides-and-comments-too/#comment-12470</guid>
		<description>Nice job with this Hamlet. It was great chatting with you at the conference, you've got some killer ideas and skills. See you at the next big show I hope.</description>
		<content:encoded><![CDATA[<p>Nice job with this Hamlet. It was great chatting with you at the conference, you&#8217;ve got some killer ideas and skills. See you at the next big show I hope.</p>
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