Comments on: The Slow Sale: Getting conversions from ads outside the search world http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/ Advanced Search Engine Marketing Tips to Succeed Online Tue, 31 Jan 2012 15:19:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Gina http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/comment-page-1/#comment-48698 Gina Thu, 20 Nov 2008 04:32:48 +0000 http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/#comment-48698 That's pretty much true. One of the things I try to realize is that you can never predict what the customer is going to do. You can control and optimize every aspect of your campaign or website, but it's really about what the customer is going to do. As online marketers, we really ought to spend more time understanding the mind of the customer than on website techniques. When you gear your campaign towards your customer, then the rest will fall into place. I don't think there are enough books on conversion. Perhaps a possible niche for someone to pounce on? That’s pretty much true. One of the things I try to realize is that you can never predict what the customer is going to do. You can control and optimize every aspect of your campaign or website, but it’s really about what the customer is going to do.

As online marketers, we really ought to spend more time understanding the mind of the customer than on website techniques. When you gear your campaign towards your customer, then the rest will fall into place.

I don’t think there are enough books on conversion. Perhaps a possible niche for someone to pounce on?

]]> By: May Chu http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/comment-page-1/#comment-16944 May Chu Mon, 11 Aug 2008 01:34:53 +0000 http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/#comment-16944 The business development team at Clarity Accounting has been hesitant to collect and store names and email addresses. We were concerned that by making it mandatory to enter names and email addresses to view a free demo, people would be more reluctuant to try our demo and feel betrayed when they start getting our newsletters. There are some other websites that ask for email addresses and put them in a mailing list anyways and have had great success with this type of marketing technique. Even when there is a compelling offer, people are often interested in just receiving the compelling offer and not any other types of marketing emails. The question becomes, how do we balance privacy issues and collect sufficient leads at the same time? The business development team at Clarity Accounting has been hesitant to collect and store names and email addresses. We were concerned that by making it mandatory to enter names and email addresses to view a free demo, people would be more reluctuant to try our demo and feel betrayed when they start getting our newsletters. There are some other websites that ask for email addresses and put them in a mailing list anyways and have had great success with this type of marketing technique. Even when there is a compelling offer, people are often interested in just receiving the compelling offer and not any other types of marketing emails. The question becomes, how do we balance privacy issues and collect sufficient leads at the same time?

]]> By: Adrian http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/comment-page-1/#comment-13843 Adrian Wed, 02 Jul 2008 19:04:46 +0000 http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/#comment-13843 But consider that at any one moment more than 80% of web surfers are not looking to buy anything This is a very interesting point, I been thinking back of all the things I have purchased without actually going out looking for something. Maybe playing music on websites with "hidden sales pitch" hidden in the music like they supposedly did in supermarket is next thing. But consider that at any one moment more than 80% of web surfers are not looking to buy anything

This is a very interesting point, I been thinking back of all the things I have purchased without actually going out looking for something. Maybe playing music on websites with “hidden sales pitch” hidden in the music like they supposedly did in supermarket is next thing.

]]> By: Hamlet Batista http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/comment-page-1/#comment-13399 Hamlet Batista Thu, 26 Jun 2008 15:45:59 +0000 http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/#comment-13399 Hi Richard, You hit the nail on the head. You sound like one of the authors of the selling books I've been reading lately :-) You're wise man. Welcome the the blogosphere! Hi Richard,

You hit the nail on the head. You sound like one of the authors of the selling books I’ve been reading lately :-) You’re wise man. Welcome the the blogosphere!

]]> By: Jon http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/comment-page-1/#comment-13329 Jon Thu, 26 Jun 2008 05:06:26 +0000 http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/#comment-13329 More often than not marketers are focusing on the key words and alternative methods to increase traffic, but forget that you need content to keep them coming back. Once you prove that there is value and "get your foot in the door" there is tremendous opportunity there. More often than not marketers are focusing on the key words and alternative methods to increase traffic, but forget that you need content to keep them coming back. Once you prove that there is value and “get your foot in the door” there is tremendous opportunity there.

]]> By: Richard Chmura http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/comment-page-1/#comment-13324 Richard Chmura Wed, 25 Jun 2008 23:55:20 +0000 http://hamletbatista.com/2008/06/25/the-slow-sale-getting-conversions-from-ads-outside-the-search-world/#comment-13324 A common yet important theme along the slow sale process is building trust. Be it providing greater transparency about your product/service, providing third party supporting references, and even specific customer testimonials. Conveying a growing level of trust as well as enthusiasm to help the customer succeed will make the final sale painless for the customer. A common yet important theme along the slow sale process is building trust. Be it providing greater transparency about your product/service, providing third party supporting references, and even specific customer testimonials. Conveying a growing level of trust as well as enthusiasm to help the customer succeed will make the final sale painless for the customer.

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