Comments on: The SEO feasibility report: When SEO is a good idea and when it isn’t

By: Jon Roberts

Jon Roberts — Sat, 09 Aug 2008 19:15:39 +0000

Thanks for the advise Hamlet. Better get the old typing fingers working!

By: Hamlet Batista

Hamlet Batista — Sat, 09 Aug 2008 10:28:16 +0000

Jon - Getting links to your site is the most important factor at the moment. Unfortunately, it is far easier and more cost effective to acquire links if you create compelling content. So, I recommend you write great content and promote it to attract links.

By: Jon Roberts

Jon Roberts — Fri, 08 Aug 2008 20:56:04 +0000

A very interesting article. I would like to ask the question, forgive me if I am a little nieve! In light of what you have stated in this article - SEO is never free, I would be interested to hear your views on what brings the better ROI: Link building or content building? I know that for a good campaign, these go hand in hand, but if push came to shove which is the better?

By: Jason Green

Jason Green — Fri, 08 Aug 2008 08:09:28 +0000

The thing they fail to see is that using someone in house is still costing the same amout of money, and maybe even more that running a ad campaign on google. A full time SEO person may cost around 30k, using 30k on google adwords would generate a significant amount of traffic.

By: Adam Audette

Adam Audette — Fri, 18 Jul 2008 04:22:02 +0000

Great stuff Paul, thanks for this article. “ultimately SEO is about running a business” - quote of the week.