Keep your eyes OFF the search engine rankings

There’s been an interesting debate on WebmasterWorld, Search Engine Roundtable, Sphinn, SitePoint and Search Engine Watch about Google’s recent block of popular rank-checking tools like WebPosition Gold and WebCEO. It appears that clients are very used to tracking their SEO consultants’ efforts and gauging their success by looking at the regular rankings report. But querying search engines is not the only way you can use to check rankings. Let me tell you a better way…

A better way to check search rankings

I definitely feel the pain of those that need to rely on tools that are constantly getting blocked by Google. But there is no need to get Google mad at you and block your IP. I learned early in life that there are always many different ways to achieve the same goals. You can get far more information about your rankings, for instance, directly from your traffic log files. You can determine all the keywords that you are ranking for, their relative positions, the number of visits each keyword is sending, and, with the IP address, you can also determine the physical locations where searchers are coming from. We’ve had this functionality built in to RankSense since we started developing it four years ago! Plus, you don’t need to query Google to get this information. (BTW, the new 2.0 version of RankSense is coming out, and the Discover Rankings tool can now detect conversions as well. That way, you’ll be ranking first for the keywords that actually bring in the money!)

The problem with fixation on ranking reports

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