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How to Get Googlebot to “Teach You” Advanced SEO

I recently worked on an enterprise-level client’s non-SEO related project where the goal was to confirm or deny that their new product:

1)  Was not doing anything that could be considered black hat.

2)  Was providing any SEO benefit for their clients.

The problems you face with projects like this is that Google doesn’t provide enough information, and you cannot post corner-case questions like this in public Webmaster forums. To do so would violate your NDA, and potentially reveal your client’s intellectual property. So, what option do you have left? Well, you set up a honeypot!

A honeypot is a term that comes from the information security industry. Honeypots are a set of files that, to an automated program, appear like regular files, but they allow for the monitoring and “capturing” of specific viruses, e-mail harvesters, etc. In our case, we set up a honeypot with the purpose of detecting and tracking search engine bot behavior in specific circumstances. We also wanted to track the outcome (positive, neutral or negative) in the search engine results pages (SERPs).

Let me walk you trough a few ways you can learn advanced SEO by using a honeypot. Read more