Hamlet Batista

Engage the Cloaking Device: My presentation at SMX Advanced (slides and comments, too)

By at June 7, 2008 | 9:48 pm | 9 Comments

Engage the Cloaking Device: My presentation at SMX Advanced (slides and comments, too)

  I promised everybody that I’d be posting my presentation slides from my talk at the SMX Advanced Bot Herding panel, so here they are! First, let me say that I was very excited to be speaking at a major search marketing conference, and I can say with confidence that all the traveling was definitely

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Categotries : Blog

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

By at May 27, 2008 | 9:45 pm | 11 Comments

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong?

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Categotries : Blog , Keyword Research , Paid Search

Do we follow? A look at the notorious nofollow attribute

By at May 24, 2008 | 7:11 pm | 21 Comments

Do we follow? A look at the notorious nofollow attribute

This is a post I wanted to do a while ago, but I didn’t find the time. It’s about the infamous nofollow attribute. As most of you know, I’m not particularly a fan of the nofollow tag. In this post I’m going to talk about why it is used and, I say this part sadly,

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Categotries : Blog

Simple SEO: explaining and understanding SEO in the simplest way possible

By at May 22, 2008 | 9:20 pm | 7 Comments

Simple SEO: explaining and understanding SEO in the simplest way possible

  It’s been a while since I’ve had time to post here as I am extremely busy with RankSense. In selling an SEO software suite I answer a lot of technical questions, but, oddly enough, I feel I have become much better at explaining what SEO actually is. As SEO has become more mainstream, and

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Categotries : Blog , On-page SEO

Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you

By at March 28, 2008 | 1:51 pm | 22 Comments

Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you

In this blog, I’ve often spoken about different link-building strategies. Generally, we can break them down into two categories: chasing links vs. letting them chase you. Both methods have their pros and cons, and personally I’ve found that a mixed approach of link acquisition and link baiting is best. In this post I’m going to

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Categotries : Blog , Link Building

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

By at March 12, 2008 | 11:34 pm | 23 Comments

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to

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Categotries : Blog , Featured Posts , Keyword Research , Link Building

A Radically New Concept in Keyword Research

By at March 12, 2008 | 12:41 am | 16 Comments

A Radically New Concept in Keyword Research

SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market.

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Categotries : Blog , Keyword Research , SEO Technology

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

By at March 7, 2008 | 7:26 pm | 10 Comments

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

In yesterday’s post I explained my creative process for uncovering new and interesting search marketing ideas. In this post I want to focus on the other critical element toward becoming an expert: endless experimentation. Of course testing must be done carefully to avoid arriving at the wrong conclusions, which will bring us to another of

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Categotries : Blog , Web Analytics

How to Think Like an SEO Expert

By at March 6, 2008 | 11:51 pm | 11 Comments

How to Think Like an SEO Expert

If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth

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Categotries : Blog , SEO Research

My SMX West Experience and Pitching the Business Value of SEO

By at March 5, 2008 | 5:32 pm | 4 Comments

I haven’t been blogging as often as usual lately and it’s about time I get back on track. I attended my first search marketing conference last week. I do not consider myself much of a conference-goer and I am not really much of an extrovert. Previously, I’d been to only two conferences—JavaOne in 2003, but

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Categotries : Blog , SEO Technology

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