Conversion Rate Optimization

Delayed Gratification: The key to untold riches down the line

October 1st, 2008 @ // One Comment

Delayed Gratification: The key to untold riches down the line

You have probably heard about the two most important metrics for the success of a website: traffic and conversions. No one will dispute that the more traffic you receive, and the better that traffic converts, the more sales/profits you are going to make. Entire professions are dedicated to driving traffic to your website and to […]

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Category : Affiliate Marketing &Blog &Conversion Rate Optimization

The SEO feasibility report: When SEO is a good idea and when it isn’t

July 17th, 2008 @ // 7 Comments

The SEO feasibility report: When SEO is a good idea and when it isn’t

  This is a guest post by Paul Burani from Clicksharp Marketing, a very sharp search marketer I met in NY In the search engine world, it’s easy to think in terms of black and white.  Some traffic you pay for, some you don’t.  There’s page one, and there’s everything else.  And of course we […]

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Category : Blog &Conversion Rate Optimization &Paid Search

The Slow Sale: Getting conversions from ads outside the search world

June 25th, 2008 @ // 6 Comments

The Slow Sale: Getting conversions from ads outside the search world

  I’ve been spending a little bit of time lately out of the search marketing world and into the broader Internet marketing space. I signed up for every “guru’s” newsletter, accepted all the free offers and I even signed up for a few paid ones. There are a lot of scams out there, but there […]

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Category : Blog &Conversion Rate Optimization

A Little Personality Goes a Long Way

November 28th, 2007 @ // 9 Comments

A Little Personality Goes a Long Way

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects. […]

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Category : Blog &Conversion Rate Optimization &Keyword Research &Paid Search

An Open Invitation: Conversions don't start on the landing page

August 26th, 2007 @ // 2 Comments

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is […]

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Category : Blog &Conversion Rate Optimization &Paid Search

Dynamic Keyword Insertion for Landing Pages

June 8th, 2007 @ // 2 Comments

One critical aspect of highly successful search marketing campaigns is making sure searchers find what they are looking for. I posted this before. To accomplish this, we first need to grab the visitors’ attention, get them to click through our pages, and ensure that the pages’ content matches the search. Whether you are doing SEO […]

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Category : Blog &Conversion Rate Optimization

Estimating visitor value

June 5th, 2007 @ // No Comments

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social […]

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Category : Blog &Conversion Rate Optimization &Keyword Research

Segment visitors by intention with Google Analytics

June 1st, 2007 @ // One Comment

As I mentioned before, understanding what visitors want and giving it to them is the key to a successful website. That is the big picture. Now let me tell you how to actually measure this. My tool of choice for this is Google Analytics. With Google’s Adwords Conversion Tracking you can define goal pages and […]

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Category : Blog &Conversion Rate Optimization &Web Analytics

Visitors intentions and correct landing pages

May 26th, 2007 @ // No Comments

One of the most often-overlooked aspects of search engine marketing is building sites and doing keyword research without first considering the importance of understanding the visitors and giving the right information they seek. For a successful campaign, there needs to exist a website that is designed with a clear path that leads the visitor to […]

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Category : Blog &Conversion Rate Optimization &Keyword Research

Converting visitors into customers

May 25th, 2007 @ // No Comments

One of the most frustrating experiences I have felt is seeing your site get lots of traffic and no conversions. The reality is that from the start, your website needs to be built to convert.  You need to create pages that build trust and reduce doubt.  Ken Envoy calls this preselling. We should not try […]

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Category : Blog &Conversion Rate Optimization

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