Keyword Research

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

May 27th, 2008 @ // 11 Comments

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong? […]

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Category : Blog &Keyword Research &Paid Search

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

March 12th, 2008 @ // 23 Comments

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to […]

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Category : Blog &Featured Posts &Keyword Research &Link Building

A Radically New Concept in Keyword Research

March 12th, 2008 @ // 16 Comments

A Radically New Concept in Keyword Research

SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market. […]

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Category : Blog &Keyword Research &SEO Technology

A Little Personality Goes a Long Way

November 28th, 2007 @ // 9 Comments

A Little Personality Goes a Long Way

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects. […]

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Category : Blog &Conversion Rate Optimization &Keyword Research &Paid Search

Advanced Keyword Research — The power of understanding your visitors

October 8th, 2007 @ // 44 Comments

Advanced Keyword Research — The power of understanding your visitors

As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and […]

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Category : Blog &Featured Posts &Keyword Research

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

July 2nd, 2007 @ // 35 Comments

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body […]

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Category : Blog &Featured Posts &Keyword Research &Paid Search

I'm not slacking, I'm working on a homerun post!

June 28th, 2007 @ // 12 Comments

I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula.  And guess […]

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Category : Affiliate Marketing &Blog &Keyword Research &Paid Search

Estimating visitor value

June 5th, 2007 @ // No Comments

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social […]

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Category : Blog &Conversion Rate Optimization &Keyword Research

Determining searcher intent automatically

June 5th, 2007 @ // No Comments

Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for […]

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Category : Blog &Keyword Research &SEO Research

LongTailMiner v0.1 alpha — find invisible Long Tail keywords

May 31st, 2007 @ // 6 Comments

I’m really enjoying this blogging thing! Every comment I am getting from my readers is a new idea that I feel rushed to put into practice. My reader, Andrea, mentioned she parses log files to mine for keywords as well. That is an excellent idea. I decided to put that idea into code and here […]

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Category : Blog &Keyword Research &Technical SEO

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