Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns
May 27th, 2008 @ Hamlet Batista // 11 Comments
It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong? [...]
Read More »Category : Blog &Keyword Research &Paid Search
Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase
March 12th, 2008 @ Hamlet Batista // 23 Comments
Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to [...]
Read More »Category : Blog &Featured Posts &Keyword Research &Link Building
A Radically New Concept in Keyword Research
March 12th, 2008 @ Hamlet Batista // 16 Comments
SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market. [...]
Read More »Category : Blog &Keyword Research &SEO Technology
A Little Personality Goes a Long Way
November 28th, 2007 @ Hamlet Batista // 9 Comments
If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects. [...]
Read More »Category : Blog &Conversion Rate Optimization &Keyword Research &Paid Search
Advanced Keyword Research — The power of understanding your visitors
October 8th, 2007 @ Hamlet Batista // 44 Comments
As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and [...]
Read More »Category : Blog &Featured Posts &Keyword Research
What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords
July 2nd, 2007 @ Hamlet Batista // 35 Comments
Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body [...]
Read More »Category : Blog &Featured Posts &Keyword Research &Paid Search
I'm not slacking, I'm working on a homerun post!
June 28th, 2007 @ Hamlet Batista // 12 Comments
I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula. And guess [...]
Read More »Category : Affiliate Marketing &Blog &Keyword Research &Paid Search
Estimating visitor value
June 5th, 2007 @ Hamlet Batista // No Comments
We love traffic. We want as much traffic as possible. It is really nice to see our traffic graphs jump really high. With our PPC campaigns we pretty much obsess over our click-through rates. We like to go after the keywords phrases that drive the most traffic. Everybody is in love with Digg and Social [...]
Read More »Category : Blog &Conversion Rate Optimization &Keyword Research
Determining searcher intent automatically
June 5th, 2007 @ Hamlet Batista // No Comments
Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for [...]
Read More »Category : Blog &Keyword Research &SEO Research
LongTailMiner v0.1 alpha — find invisible Long Tail keywords
May 31st, 2007 @ Hamlet Batista // 6 Comments
I’m really enjoying this blogging thing! Every comment I am getting from my readers is a new idea that I feel rushed to put into practice. My reader, Andrea, mentioned she parses log files to mine for keywords as well. That is an excellent idea. I decided to put that idea into code and here [...]
Read More »Category : Blog &Keyword Research &Technical SEO
