Critical to success is competing where we know we can excel. This might sound obvious, but many entrepreneurs fail to identify exploitable opportunities. Don’t get me wrong; I love competing. There is no problem with dreaming big. Even if we want to go after Dell or Microsoft, we have to find a really smart plan to achieve that.
Realistically it is wise to start very small and have a clear and smart plan to grow bigger.
I do this with SEO. I always target niche keywords first — keywords that no other SEO or few others are targeting. When I conquer those keywords, I move on to the more competitive ones. This has the added benefit that my relevance profile looks natural to the search engines.
Here is a tip I use to find such keywords.
Google and other search engines let you search for words in the title, url, body, and the text in the links pointing to the web pages. You can use this information to assess whether there are savvy SEOs targeting that keyword niche.
It’s been well known for a while to SEOs that the link text in the links pointing to a page carry enormous weight. You can practically rank first page for keywords that are not in the body text if you use the link text effectively. Many websites that rank high do not contain those keywords in their incoming anchor text.
How competitive a keyword is, is usually measured by the number of sites listed for the keyword search. For example, a search for “seo” in Google returns 125 million results. Very competitive!
Searching for “allinanchor:seo” returns under 3 million results. A lot of results but far fewer than the normal search. A search for “allintitle:seo” returns under 5 million results.
To assess how competitive a search phrase is, I prefer to compare different searches: intitle, inanchor, intext, and inurl. This cues me as to what extent websites are being actively optimized. This is my real competition!