What is the practical benefit of learning Google's internals?
June 21st, 2007 @ Hamlet Batista // One Comment
I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier [...]
Read More »Category : Blog &SEO Research
Should I cross link my sites for better rankings?
June 20th, 2007 @ Hamlet Batista // 17 Comments
My loyal reader Jez asks a very interesting question. I am sure the same question is on the minds of others in the same situation. Finally, I am in the process of creating multiple sites around a similar theme. I have unique content for all sites, and will host on different servers in Europe and [...]
Read More »Category : Blog
Can you trust Alexa's numbers?
June 19th, 2007 @ Hamlet Batista // 2 Comments
It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser [...]
Read More »Category : Blog &Competitive Intelligence &Web Analytics
Great Content + Bad Headline = Mediocre Results
June 18th, 2007 @ Hamlet Batista // 4 Comments
You can spend a few hours researching, structuring, drafting and proofreading a great post, to completely miss it by choosing a really bad title. I recently submitted a carefully crafted rebuttal to the Seomoz article: Proof Google is Using Behavioral Data in Rankings. The post generated some controversy and some heated discussion as to the [...]
Read More »Category : Blog &Web Analytics
The power of networking
June 15th, 2007 @ Hamlet Batista // 3 Comments
When I started to blog (now close to three weeks ago) I did not know what to expect. I have to say that I am more than impressed with the power of blogging and networking with popular related blogs. My topics tend to be too technical and I am well aware that it severely limits [...]
Read More »Category : Blog
Advanced Adwords bidding strategies
June 14th, 2007 @ Hamlet Batista // One Comment
In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your [...]
Read More »Category : Blog &Paid Search
Google's architectural overview — an introduction to Google's inner workings
June 13th, 2007 @ Hamlet Batista // 5 Comments
Google keeps tweaking its search engine, and now it is more important than ever to better understand its inner workings. Google lured Mr. Manber from Amazon last year. When he arrived and began to look inside the company’s black boxes, he says, that he was surprised that Google’s methods were so far ahead of those [...]
Read More »Category : Blog &SEO Research
Protecting your privacy from Google with Squid and FoxyProxy
June 12th, 2007 @ Hamlet Batista // 3 Comments
There is no doubt about it; this has definitely been Google’s Privacy Week. Relevant news: The infamous Privacy International's report (it basically says that Google sucks in privacy, far more than Microsoft) Privacy International's open letter to Google Danny Sullivan defending Google Matt Cutts defending his employer Google's official response (PDF letter) Google Video flaw [...]
Read More »Category : Blog
The power of sharing
June 11th, 2007 @ Hamlet Batista // 8 Comments
While most developers and technical people are used to sharing useful information, most entrepreneurs and consultants do not, or share very little. The logic is: “why share information if you can charge for it?” Let me give you my thoughts on this, as I’ve been on both sides of the camp and therefore, I can [...]
Read More »Category : Blog
Why Viralinks are a waste of time?
June 9th, 2007 @ Hamlet Batista // 7 Comments
I’m new to blogging, and I’m catching up with a lot of interesting things. One of them is the Viralink, coined by Andy Coates. I was exposed to the concept while reading John’s blog. One of the readers mentioned he was trying out a Viralink on his blog and he was getting a little bit [...]
Read More »Category : Blog
