Blog

Dynamic Keyword Insertion for Landing Pages

June 8th, 2007 @ // 2 Comments

One critical aspect of highly successful search marketing campaigns is making sure searchers find what they are looking for. I posted this before. To accomplish this, we first need to grab the visitors’ attention, get them to click through our pages, and ensure that the pages’ content matches the search. Whether you are doing SEO […]

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Category : Blog &Conversion Rate Optimization

Preventing duplicate content issues via robots.txt and .htaccess

June 7th, 2007 @ // 2 Comments

Rand of SEOmoz.org posted an interesting article on duplicate content issues. He uses the typical blog to show different examples. In a blog, every post can appear in the home page, pagination, archives, feeds, etc. Rand suggests the use of the meta robots tag “no-index”, or the potentially risky use of cloaking, to redirect the […]

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Category : Blog

Advanced link cloaking techniques

June 6th, 2007 @ // 3 Comments

The interesting discussion between Rand and Jeremy had me thinking about some of the things affiliates do to protect their links. I am talking about link cloaking — the art of hiding links. We can hide links from our potential customer (in the case of affiliate links), and we can hide them from the search […]

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Category : Affiliate Marketing &Blog

Estimating visitor value

June 5th, 2007 @ // No Comments

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social […]

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Category : Blog &Conversion Rate Optimization &Keyword Research

Determining searcher intent automatically

June 5th, 2007 @ // No Comments

Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for […]

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Category : Blog &Keyword Research &SEO Research

What to do with the money you make online

June 4th, 2007 @ // One Comment

Some readers coming from John Chow dot Com, might be wondering if I make money on-line. Showing big checks and bragging is not my style, but I do understand most people want proof. Instead of showing checks, bank statements, etc. I am just going to show you what I do with the money my companies […]

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Category : Blog

Robots.txt 101

June 4th, 2007 @ // 9 Comments

First let me thank my beloved reader SEO blog. Thanks to him I got a really nice bump in traffic and several new RSS subscribers. It is really funny how people that don’t know you, start questioning your knowledge, calling you names, etc. I am glad that I don’t take things personal. For me it […]

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Category : Blog

John Chow fixes anchor text and pleases Google

June 4th, 2007 @ // 18 Comments

As I reported before, John stopped showing up in Google for “make money on-line” for a few days. He is now back at #1 for the term. What did he do? He is not telling. I was going to use this post to explain exactly what I did to restore my number one ranking. However, […]

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Category : Blog

Competitive research or privacy attack?

June 2nd, 2007 @ // One Comment

I found an interesting tool via Seobook.com. It exploits a “feature” of current browsers that do not properly partition persistent client-side state information (visited links and caching information) on a per site basis. The tool can identify URLs in your visitor’s browsing history. Aaron suggests this be used to check if your visitors come from […]

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Category : Blog &Competitive Intelligence

Segment visitors by intention with Google Analytics

June 1st, 2007 @ // One Comment

As I mentioned before, understanding what visitors want and giving it to them is the key to a successful website. That is the big picture. Now let me tell you how to actually measure this. My tool of choice for this is Google Analytics. With Google’s Adwords Conversion Tracking you can define goal pages and […]

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Category : Blog &Conversion Rate Optimization &Web Analytics

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