Why start SEO and Affiliate Marketing with PPC?
May 26th, 2007 @ Hamlet Batista // One Comment
1. Accurate keyword research. There are numerous keyword research tools that help you identify keywords that people are searching for, their volume of searches, level of competition, etc… Unfortunately, every single tool has a critical problem: the source of the information. Wordtracker relies on information from meta search engine Dogpile, and similar sources. Yahoo mixes [...]
Read More »Category : Affiliate Marketing &Blog &Paid Search
Why Google needs a supplemental index?
May 26th, 2007 @ Hamlet Batista // No Comments
Search engines researchers use two main concepts to identify the success of search engine algorithms: precision and recall. Precision measures how accurate the algorithm is in finding the best matches for our searches. Recall measures how comprehensive the algorithm is in finding as many relevant results as possible. In their effort to fight spam Google [...]
Read More »Category : Blog
Visitors intentions and correct landing pages
May 26th, 2007 @ Hamlet Batista // No Comments
One of the most often-overlooked aspects of search engine marketing is building sites and doing keyword research without first considering the importance of understanding the visitors and giving the right information they seek. For a successful campaign, there needs to exist a website that is designed with a clear path that leads the visitor to [...]
Read More »Category : Blog &Conversion Rate Optimization &Keyword Research
The power of custom built software
May 26th, 2007 @ Hamlet Batista // No Comments
One of the key things that helped me move quickly to super affiliate — I started earning 5 figures per month after six months — was the fact that I knew how to create scripts and systems to help me do the repetitive stuff. I usually did everything manually first, and once I could see [...]
Read More »Category : Blog
Long tail for PPC?
May 25th, 2007 @ Hamlet Batista // 3 Comments
If you have read a lot about search marketing and specifically pay per click, you have probably heard about the phrase “long tail keywords”. I was fortunate enough to learn about this early and I was able to exploit it very well in Overture — now Yahoo Search Marketing. The idea is to try to [...]
Read More »Category : Blog &Paid Search
SEO 2.0 is all about links
May 25th, 2007 @ Hamlet Batista // No Comments
Similar to the versioning used for the web (web 1.0, web 2.0, web 3.0), I like to version SEO (Search Engine Optimization) as well. In SEO 1.0, in order to achieve high rankings, SEOs simply needed to include the phrases they wanted to rank enough times to get to the first positions. Back then, it [...]
Read More »Category : Blog
Converting visitors into customers
May 25th, 2007 @ Hamlet Batista // No Comments
One of the most frustrating experiences I have felt is seeing your site get lots of traffic and no conversions. The reality is that from the start, your website needs to be built to convert. You need to create pages that build trust and reduce doubt. Ken Envoy calls this preselling. We should not try [...]
Read More »Category : Blog &Conversion Rate Optimization
Finding profitable niches
May 25th, 2007 @ Hamlet Batista // One Comment
Oftentimes what we would really like to do, will not bring the money we need to survive immediately. What I really love is writing software and solving problems, yet I had to learn the boring part of business and marketing. I was very lucky that SEO required a great deal of technical understanding and was [...]
Read More »Category : Affiliate Marketing &Blog &Keyword Research
Measuring your affiliate success
May 25th, 2007 @ Hamlet Batista // No Comments
As an affiliate you have many advantages. You don’t need to keep inventory; manage people, suppliers, banks, etc… You only need to concentrate on marketing. Find good and reliable merchants and create content to pre-sell their stuff. I started as an affiliate 5 years ago and I can attest that it works. You can gradually [...]
Read More »Category : Affiliate Marketing &Blog &Web Analytics
What?, How? and Work!
May 25th, 2007 @ Hamlet Batista // One Comment
One of the first lessons I’ve learned from life, is that many people achieve success by taking completely different routes. For me, every time I want to pursue a new venture I ask myself: What is the great opportunity most people are overlooking? How can I take advantage of it and do it better? When [...]
Read More »Category : Blog
