Revolutionary "Point and Click" SEO Software
November 8th, 2007 @ Hamlet Batista // 30 Comments
Some of you know that I’ve been working for a while on an advanced SEO suite. I am getting ready to officially launch the beta program and I would like to ask for your help with some of the details. If you want to be the best at what you do, you need to be [...]
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Three Easy Steps to Test Your Viral Marketing Ideas
November 7th, 2007 @ Hamlet Batista // 12 Comments
Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like [...]
Read More »Category : Blog &Social Media Marketing
The Year of the Widgets: OpenSocial and the big potential for search engine marketers
November 5th, 2007 @ Hamlet Batista // 9 Comments
This year is certain to go down as the year of the widgets. Widgets (also called “gadgets”) are simply small applications that provide dynamic or smart content and they are big news for search marketers, even if the programming gibberish involved has made the fact difficult for many non-developers to see. The biggest difference between [...]
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PageRank: Caught in the paid-link crossfire
October 29th, 2007 @ Hamlet Batista // 25 Comments
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of [...]
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Eyes Wide Shut — Don’t Outpace Yourself to Reach Your Goals
October 23rd, 2007 @ Hamlet Batista // 10 Comments
If you observe successful people you notice that success, both online and off, requires setting far-reaching goals and working hard enough and consistently enough to achieve them. What are less obvious to observe from these winners are the steps and pacing necessary to reach a goal. Let me illustrate this with a favorite allegory of [...]
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Up Against the Walls — Using your head to succeed in marketing
October 19th, 2007 @ Hamlet Batista // 7 Comments
I’m not sure where I saw this video, but it left a permanent impression in my memory. Two burglars are holding up a corner store at gunpoint. The clerk instinctively pushes a button and protective doors and screens fall swiftly to protect him and the cash machine. The alarm sound is unbearable. The burglars are [...]
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The Smartest Sphinn It! FeedFlare — Now with comments counter
October 17th, 2007 @ Hamlet Batista // 6 Comments
I was looking at my search engine referrals for this blog and I noticed some people looking for the Sphinn FeedFlare. I am glad I checked the page again, because I realized that I had forgotten to move it to the new server. After the move, I finally found the time to add a comment [...]
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Revealing your Competitor’s FULL External Relevance Profile – One of my best kept secrets
October 17th, 2007 @ Hamlet Batista // 45 Comments
Most SEOs know that winning the battle for top search terms is in the links. They regularly check the back links of top rankings sites to get a clear picture of the “external relevance profile” of those sites. From this they learn: How many incoming links the site has The source of such links The [...]
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Like Flies to Project Honeypot: Revisiting the CGI proxy hijack problem
October 11th, 2007 @ Hamlet Batista // 16 Comments
CGI proxy hijacking appears to be getting worse. I am pretty sure that Google is well aware of it by now, but it seems they have other things higher on their priority list. If you are not familiar with the problem, take a look at these for some background information: Dan Thies take and [...]
Read More »Category : Blog &SEO Research
Advanced Keyword Research — The power of understanding your visitors
October 8th, 2007 @ Hamlet Batista // 44 Comments
As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and [...]
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