Blog

Winning the (right) race

October 5th, 2007 @ // 15 Comments

Winning the (right) race

In every race there are winners and losers. Sometimes though, winning is about choosing the right race. Recently there was a Youmoz post asking if the A-list was closed. Apparently the author feels that he has written some great content but has not received any mention or “link love” from the big boys. I am […]

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Category : Blog

Are your paid links passing the test?

October 1st, 2007 @ // 8 Comments

As Google continues its propaganda to discourage the buying and selling of text links for SEO purposes, many sites will lose their ability to pass PageRank and Anchor Text. Many sellers will still want to sell such links, and link buyers will need to find ways to determine if the links pass link juice or […]

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Category : Blog

A Google Allegory

October 1st, 2007 @ // 42 Comments

When John Chow’s rankings dropped a few months ago, a lot of SEOs believed, and continue to believe, that Google banned him for selling links and wanted to set an example. It seems that many ignored his review for a link back campaign, which was clearly designed to game Google. It was also the main […]

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Category : Blog

In the shoes of your customers: Improve your site architecture and find the path to success

September 28th, 2007 @ // 10 Comments

If you want to have a successful web site, build it with conversion in mind from the start. Many site owners worry more about creating link paths that are easy to follow by search engine robots. Conversion is an afterthought, and this is one of the reasons why optimizing conversion rates can become extremely difficult […]

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Category : Blog

Much Ado about Anchor Text

September 26th, 2007 @ // 14 Comments

As SEOs, I feel like we often focus too much on specific ranking factors to the detriment of other factors that might be equally important. One particular case I want to point out is the obsession with incoming link texts, also known as anchor text. Thanks to some very successful Google bombings, it is almost […]

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Category : Blog

A detailed look at what can (and can’t) be automated in SEO

September 26th, 2007 @ // 14 Comments

A detailed look at what can (and can’t) be automated in SEO

In my post about SEO automation, SEO expert Halfdeck expressed concern about the possibility of customers preferring a sophisticated SEO tool over a highly-trained SEO professional. I am sure many of my peers had the same thought running through their heads when they saw my post on Sphinn. The post even made it to the […]

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Category : Blog &SEO Technology

Making the world (and your site) flat—via a Reverse Proxy

September 24th, 2007 @ // 8 Comments

In order to protect some of the inventions in our software, I’ve been working with a law firm that specializes in IP protection. I’ve learned a lot from them, but I’ve learned far more from reviewing the patent applications they sent me back as possible ‘prior art.’ Let me share one of the most interesting […]

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Category : Blog

Giving it away – Advanced Link-Building Strategies through Viral Marketing

September 22nd, 2007 @ // 23 Comments

Giving it away – Advanced Link-Building Strategies through Viral Marketing

As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our […]

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Category : Blog &Featured Posts &Link Building &Social Media Marketing

Thanks for your encouraging comments

September 22nd, 2007 @ // One Comment

For the last few weeks my posting rate has slowed as we prepared to launch our new product at TechCrunch40, and it was taking more than my normal 10- to 12-hour workday. Looking at the ratings on our TechCrunch page, we’re happy to report extremely positive feedback. We brought home several solid leads from potential […]

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Category : Blog

A Tribute to Sphinn

September 19th, 2007 @ // One Comment

While I don’t participate on Sphinn as much as I should, it’s an awesome site. I have already discovered some really useful blogs I was not aware of previously, and recently the author of one of them tagged me. Sebastian, like me and many of my readers, enjoys the deeply technical stuff. I highly recommend […]

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Category : Blog

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