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SEO can be automated!

September 18th, 2007 @ // 17 Comments

… partially Loren Baker has asked a thought-provoking question: “Can SEO be automated?” Coincidentally he asks the question just a day after we released a product at TechCrunch40 with just such a goal. It seems that the folks at Commerce360 are working to build a product similar to our RankSense. There is a fundamental difference […]

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Category : Blog &On-page SEO

Success is about not giving up

September 15th, 2007 @ // 26 Comments

One of the most important lessons in life I learned in college. My grades were high enough to qualify for honors, but I was too confident in my abilities at times. I did not study much and even failed one of my classes, which incidentally disqualified me automatically from graduating with honors. I remember how […]

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Category : Blog

Why you should target the most competitive keywords

September 10th, 2007 @ // 28 Comments

Everybody writing about SEO will tell you that it is not a good idea to optimize your site for the most popular keywords in your niche. What are your chances of success if you tried to rank for “internet marketing, where there are about half a million websites ranking for that term and most likely […]

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Category : Blog &On-page SEO

A disheartening business model taking advantage of the naïve

September 5th, 2007 @ // 6 Comments

Yesterday I was handed what appeared to be a bill due for payment. At first, I thought it was some domain registration fee, but the last time I checked we don't pay more than $9 dollars a year per domain. Being a busy person, as I think most business owners are, I would have probably […]

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Category : Blog

Success Means Security: How to protect your most profitable web sites from distributed denial of service attacks (an open source approach)

September 4th, 2007 @ // 13 Comments

One of the side effects of success is that you need to worry about security. You see how celebrities have to walk around with bodyguards, their homes have state of the art alarm systems, and the paparazzi is still always looking for a chink in their armor. The same thing happens online. The more successful […]

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Category : Blog

A Never-ending Battle — Protecting your content from CGI hijackers

September 3rd, 2007 @ // 3 Comments

In computer security we have several ongoing battles: the virus/spyware writers vs. the antivirus vendors, the spammers vs. the anti-spam vendors, the hackers vs. the security experts. Add to that list the search engine marketers vs. the CGI hijackers. Dan Thies, the undisputed keyword research master, used his influence in the search engine marketing industry […]

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Category : Blog

Advanced Cloaking Technique: How to feed password-protected content to search engine spiders

September 3rd, 2007 @ // 13 Comments

No doubt that at some point you have done a search in Google, clicked on an attractive result, and come up with a frightening wall—the article or page in question requires a subscription! As a user, we all find this annoying, and the last thing we want to do is get a new name and […]

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Category : Blog

Keepers and Sneezers: Two signals of branding success

August 31st, 2007 @ // No Comments

The power of branding I talked about defensible traffic in my previous post, but ultimately all your traffic sources can disappear, leaving you only with the visitors that remember your site, the ones that do not need to follow a link or click on a Google Ad. For me, those visitors are an excellent measure […]

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Category : Blog &Social Media Marketing

Flip This Web site: How to make money others are missing

August 26th, 2007 @ // 9 Comments

Have you seen A&E's TV show Flip This House? The idea is to buy old houses for affordable prices, remodel them, and sell them for a nice profit. In another post I recommended buying established web sites as an excellent link-building tactic. I actually mentioned that this is a practice for big leaguers because web […]

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Category : Blog

An Open Invitation: Conversions don't start on the landing page

August 26th, 2007 @ // 2 Comments

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is […]

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Category : Blog &Conversion Rate Optimization &Paid Search

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