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Long tail vs fat head optimization strategies – Part 3

August 23rd, 2007 @ // 6 Comments

This is the final post in the long tail vs fat head optimization strategies series. The focus of this post is to expand on the optimization strategy for highly competitive keywords. We are going to leverage our insights from the link analysis explained in Part 2 to build better and smarter links. The purpose of […]

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Category : Blog &Link Building

Long tail vs fat head optimization strategies – Part 2

August 22nd, 2007 @ // 4 Comments

In my previous post, I explored how to assess the competitive level of your keywords and I shared my strategy for optimizing non-competitive keywords. As promised, here is my strategy for optimizing highly competitive ones. As this is a rather dense topic I will split it in two. This post will explain how to use […]

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Category : Blog &On-page SEO

Long tail vs fat head optimization strategies – Part 1

August 15th, 2007 @ // 9 Comments

Optimizing for highly competitive keywords requires a completely different strategy than optimizing for non-competitive ones. First, let’s clarify a few points. When I talk about long tail or fat head keywords, I am talking in relation to the search demand for those particular keywords. I am not talking about the offer (the number of sites […]

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Category : Blog &On-page SEO

Lessons from Childhood: How to search for things that are hard to find

August 15th, 2007 @ // 2 Comments

In my teen years in the Dominican Republic, I used to play a game my friends called playball. The game followed more or less the same rules of baseball; we setup bases, hit the ball and ran to score. The main difference was that we played in the middle of the street and we used […]

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Category : Blog

Adolescent Search Engines: They are growing up so fast!

August 15th, 2007 @ // 2 Comments

Search engines are just like teenagers. Don’t believe me? Consider this analogy. Let's say you have a teenage kid with a handful of friends. He knows them very well and even remembers their phone numbers by heart. He’s bright and it doesn’t take him long to become very popular at school. Now, he has dozens […]

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Category : Blog &On-page SEO

Grade School Blogger: Seeking attention through controversy

August 11th, 2007 @ // 4 Comments

For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first […]

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Category : Blog &Social Media Marketing

Google brings back the Search API … Sort of

August 9th, 2007 @ // One Comment

I found an interesting bit of information that has been missed by most of the SEO community. As quietly as Google dropped the Google Search API at the end of last year, they decided to bring it back—but only to the research community. It’s now called the University Research Program for Search and brings with […]

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Category : Blog

The Truth About Sitelinks: Site structure is splendid, it seems

August 9th, 2007 @ // 12 Comments

There has been a heated debate on Sphinn about a controversial post by Rand Fishkin of Seomoz. There is a lot to learn from that discussion, but instead of focusing on the debate, I want to talk about something that keeps coming up: Google's Sitelinks. Google doesn't provide a lot of information, but this is […]

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Category : Blog &On-page SEO

Freakonomics: How to lose money by saving

August 7th, 2007 @ // 14 Comments

I am never going to understand why some people don't value their time properly. If you work for yourself, or if you plan to do so in the future, one of the first things you need to learn is to charge yourself an hourly rate—the higher the better. Why? Because affording yourself the maximum rate […]

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Category : Blog

Reclaiming What’s Yours: Getting your feed back from FeedBurner while still tracking subscribers

August 6th, 2007 @ // No Comments

As you are probably aware, FeedBurner's way of tracking subscriptions is a little bit unreliable. You've probably seen your subscription numbers drop significantly during the weekends and during the days when you have no new posts or little activity. If you’re like me, you want to know your actual subscriber numbers. There isn’t a straightforward […]

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Category : Blog

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