Long tail vs fat head optimization strategies – Part 3
August 23rd, 2007 @ Hamlet Batista // 6 Comments
This is the final post in the long tail vs fat head optimization strategies series. The focus of this post is to expand on the optimization strategy for highly competitive keywords. We are going to leverage our insights from the link analysis explained in Part 2 to build better and smarter links. The purpose of [...]
Read More »Category : Blog &Link Building
Long tail vs fat head optimization strategies – Part 2
August 22nd, 2007 @ Hamlet Batista // 4 Comments
In my previous post, I explored how to assess the competitive level of your keywords and I shared my strategy for optimizing non-competitive keywords. As promised, here is my strategy for optimizing highly competitive ones. As this is a rather dense topic I will split it in two. This post will explain how to use [...]
Read More »Category : Blog &On-page SEO
Long tail vs fat head optimization strategies – Part 1
August 15th, 2007 @ Hamlet Batista // 9 Comments
Optimizing for highly competitive keywords requires a completely different strategy than optimizing for non-competitive ones. First, let’s clarify a few points. When I talk about long tail or fat head keywords, I am talking in relation to the search demand for those particular keywords. I am not talking about the offer (the number of sites [...]
Read More »Category : Blog &On-page SEO
Lessons from Childhood: How to search for things that are hard to find
August 15th, 2007 @ Hamlet Batista // 2 Comments
In my teen years in the Dominican Republic, I used to play a game my friends called playball. The game followed more or less the same rules of baseball; we setup bases, hit the ball and ran to score. The main difference was that we played in the middle of the street and we used [...]
Read More »Category : Blog
Adolescent Search Engines: They are growing up so fast!
August 15th, 2007 @ Hamlet Batista // 2 Comments
Search engines are just like teenagers. Don’t believe me? Consider this analogy. Let's say you have a teenage kid with a handful of friends. He knows them very well and even remembers their phone numbers by heart. He’s bright and it doesn’t take him long to become very popular at school. Now, he has dozens [...]
Read More »Category : Blog &On-page SEO
Grade School Blogger: Seeking attention through controversy
August 11th, 2007 @ Hamlet Batista // 4 Comments
For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first [...]
Read More »Category : Blog &Social Media Marketing
Google brings back the Search API … Sort of
August 9th, 2007 @ Hamlet Batista // One Comment
I found an interesting bit of information that has been missed by most of the SEO community. As quietly as Google dropped the Google Search API at the end of last year, they decided to bring it back—but only to the research community. It’s now called the University Research Program for Search and brings with [...]
Read More »Category : Blog
The Truth About Sitelinks: Site structure is splendid, it seems
August 9th, 2007 @ Hamlet Batista // 12 Comments
There has been a heated debate on Sphinn about a controversial post by Rand Fishkin of Seomoz. There is a lot to learn from that discussion, but instead of focusing on the debate, I want to talk about something that keeps coming up: Google's Sitelinks. Google doesn't provide a lot of information, but this is [...]
Read More »Category : Blog &On-page SEO
Freakonomics: How to lose money by saving
August 7th, 2007 @ Hamlet Batista // 14 Comments
I am never going to understand why some people don't value their time properly. If you work for yourself, or if you plan to do so in the future, one of the first things you need to learn is to charge yourself an hourly rate—the higher the better. Why? Because affording yourself the maximum rate [...]
Read More »Category : Blog
Reclaiming What’s Yours: Getting your feed back from FeedBurner while still tracking subscribers
August 6th, 2007 @ Hamlet Batista // No Comments
As you are probably aware, FeedBurner's way of tracking subscriptions is a little bit unreliable. You've probably seen your subscription numbers drop significantly during the weekends and during the days when you have no new posts or little activity. If you’re like me, you want to know your actual subscriber numbers. There isn’t a straightforward [...]
Read More »Category : Blog
