Paid Search

The SEO feasibility report: When SEO is a good idea and when it isn’t

July 17th, 2008 @ // 7 Comments

The SEO feasibility report: When SEO is a good idea and when it isn’t

  This is a guest post by Paul Burani from Clicksharp Marketing, a very sharp search marketer I met in NY In the search engine world, it’s easy to think in terms of black and white.  Some traffic you pay for, some you don’t.  There’s page one, and there’s everything else.  And of course we […]

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Category : Blog &Conversion Rate Optimization &Paid Search

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

May 27th, 2008 @ // 11 Comments

Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns

It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong? […]

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Category : Blog &Keyword Research &Paid Search

Pay to Play: Common sense tips to help you improve your Google Adwords Quality Score

November 30th, 2007 @ // 17 Comments

  One of the most frustrating aspects for novice pay-per-click (PPC) marketers is the so-called ad quality score—a method search engines use to measure the relevancy of an ad for a particular keyword. The ad quality score affects the minimum bid price, position and display eligibility. Poor ads cost a lot more and are less […]

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Category : Blog &Paid Search

A Little Personality Goes a Long Way

November 28th, 2007 @ // 9 Comments

A Little Personality Goes a Long Way

If you read my last post on advanced keyword research, you probably thought that there was no way you could look deeper into your search visitors’ desires. Well, think again. I want to share a clever technique I’ve been using for several months now to drastically improve the conversion rates of some of my projects. […]

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Category : Blog &Conversion Rate Optimization &Keyword Research &Paid Search

An Open Invitation: Conversions don't start on the landing page

August 26th, 2007 @ // 2 Comments

Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is […]

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Category : Blog &Conversion Rate Optimization &Paid Search

On gurus, Google, and gaining marketshare: Leveraging your position as number one

August 6th, 2007 @ // 7 Comments

A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are […]

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Category : Affiliate Marketing &Blog &Paid Search

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

July 2nd, 2007 @ // 35 Comments

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body […]

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Category : Blog &Featured Posts &Keyword Research &Paid Search

I'm not slacking, I'm working on a homerun post!

June 28th, 2007 @ // 12 Comments

I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula.  And guess […]

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Category : Affiliate Marketing &Blog &Keyword Research &Paid Search

Advanced Adwords bidding strategies

June 14th, 2007 @ // One Comment

In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your […]

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Category : Blog &Paid Search

Why start SEO and Affiliate Marketing with PPC?

May 26th, 2007 @ // One Comment

1. Accurate keyword research.  There are numerous keyword research tools that help you identify keywords that people are searching for, their volume of searches, level of competition, etc… Unfortunately, every single tool has a critical problem: the source of the information. Wordtracker relies on information from meta search engine Dogpile, and similar sources. Yahoo mixes […]

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Category : Affiliate Marketing &Blog &Paid Search

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