Paid Search

Long tail for PPC?

May 25th, 2007 @ // 3 Comments

If you have read a lot about search marketing and specifically pay per click, you have probably heard about the phrase “long tail keywords”. I was fortunate enough to learn about this early and I was able to exploit it very well in Overture — now Yahoo Search Marketing. The idea is to try to […]

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Category : Blog &Paid Search

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