How to Get Googlebot to “Teach You” Advanced SEO
January 30th, 2012 @ Hamlet Batista // 9 Comments
I recently worked on an enterprise-level client’s non-SEO related project where the goal was to confirm or deny that their new product: 1) Was not doing anything that could be considered black hat. 2) Was providing any SEO benefit for their clients. The problems you face with projects like this is that Google doesn’t provide [...]
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How to Think Like an SEO Expert
March 6th, 2008 @ Hamlet Batista // 11 Comments
If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth [...]
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PageRank: Caught in the paid-link crossfire
October 29th, 2007 @ Hamlet Batista // 25 Comments
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of [...]
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Like Flies to Project Honeypot: Revisiting the CGI proxy hijack problem
October 11th, 2007 @ Hamlet Batista // 16 Comments
CGI proxy hijacking appears to be getting worse. I am pretty sure that Google is well aware of it by now, but it seems they have other things higher on their priority list. If you are not familiar with the problem, take a look at these for some background information: Dan Thies take and [...]
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Google's Architectural Overview (Ilustrated) — Google's inner workings part 2
June 22nd, 2007 @ Hamlet Batista // 2 Comments
For this installment of my Google's inner workings series, I decided to revisit my previous explanation. However, this time I am including some nice illustrations so that both technical and non-technical readers can benefit from the information. At the end of the post, I will provide some practical tips to help you improve your site [...]
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What is the practical benefit of learning Google's internals?
June 21st, 2007 @ Hamlet Batista // One Comment
I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier [...]
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Google's architectural overview — an introduction to Google's inner workings
June 13th, 2007 @ Hamlet Batista // 5 Comments
Google keeps tweaking its search engine, and now it is more important than ever to better understand its inner workings. Google lured Mr. Manber from Amazon last year. When he arrived and began to look inside the company’s black boxes, he says, that he was surprised that Google’s methods were so far ahead of those [...]
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Determining searcher intent automatically
June 5th, 2007 @ Hamlet Batista // No Comments
Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for [...]
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Log based link analysis for improved PageRank
May 29th, 2007 @ Hamlet Batista // 17 Comments
While top website analytics packages offer pretty much anything you might needto find actionable data to improve your site, there are situations where we need to dig deeper to identify vital information. One of such situations came to light in a post by randfish of Seomoz.org.He writes about the problem with most enterprise-size websites, they [...]
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