Recording of the Inaugural RankSense SEO Webinar Now Available

On Friday, we organized the very first RankSense SEO webinar entitled Searching for Results. If you missed the webinar you can access a recording of the live event here

During this inaugural webinar, Hamlet covered several key SEO topics including:

  • Solutions to Common SEO Problems
  • Creating successful content
  • How to attract successful traffic
  • How to use the “Brand Hijacker” technique to attract visitors
  • A look at the concept of link opportunity
  • Viral Link Building
  • How to scale your SEO efforts
  • Hamlet’s SEO mind map

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Keep your eyes OFF the search engine rankings

There’s been an interesting debate on WebmasterWorld, Search Engine Roundtable, Sphinn, SitePoint and Search Engine Watch about Google’s recent block of popular rank-checking tools like WebPosition Gold and WebCEO. It appears that clients are very used to tracking their SEO consultants’ efforts and gauging their success by looking at the regular rankings report. But querying search engines is not the only way you can use to check rankings. Let me tell you a better way…

A better way to check search rankings

I definitely feel the pain of those that need to rely on tools that are constantly getting blocked by Google. But there is no need to get Google mad at you and block your IP. I learned early in life that there are always many different ways to achieve the same goals. You can get far more information about your rankings, for instance, directly from your traffic log files. You can determine all the keywords that you are ranking for, their relative positions, the number of visits each keyword is sending, and, with the IP address, you can also determine the physical locations where searchers are coming from. We’ve had this functionality built in to RankSense since we started developing it four years ago! Plus, you don’t need to query Google to get this information. (BTW, the new 2.0 version of RankSense is coming out, and the Discover Rankings tool can now detect conversions as well. That way, you’ll be ranking first for the keywords that actually bring in the money!)

The problem with fixation on ranking reports

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A Radically New Concept in Keyword Research

SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market. Thanks Donna and thanks Tad for your reviews. Although I have worked closely with top copywriter, Paul Robb (winner of the SEOmoz landing page competition), and my clever technical writer and editor, Benjamin Zadik, to create persuasive copy for our product site, I have to admit that there is still a lot of work to do explaining the true benefits of the software (and in some measure, the benefits of SEO).

If you have read some of my posts, you know that I don’t like to do what everybody else is doing and I think that reflects strongly in the way I designed the software. For instance, if you have used any of the keyword research tools on the market, you know that there is little that differentiates one from the other. Most do the same thing: find the keywords people are actively searching for, measure their competitiveness, assess their value, and so on. RankSense is different.

In this post I would like to go deeper into what I believe is one of the most powerful and useful features of RankSense—a radically different keyword research module. Read more

My SMX West Experience and Pitching the Business Value of SEO

I haven’t been blogging as often as usual lately and it’s about time I get back on track. I attended my first search marketing conference last week. I do not consider myself much of a conference-goer and I am not really much of an extrovert. Previously, I’d been to only two conferences—JavaOne in 2003, but that was before I fell in love with Python and had the team port all the server-side code to Python/Django—and LISA ’04 (Large Installation System Administration), a conference for Linux/Unix system administrators. I was tempted to go to one of the webmaster conferences, too, but I never saw much benefit in sharing tips and techniques with potential competitors. That was before I started blogging and began to understand the value of sharing, building authority and trust. Boy, after going to SMX West, I realize I have so much catching up to do in terms of networking!

This conference was particularly important for me because I wanted to use SMX West to help launch our flagship product, RankSense. We have worked on the software for more than three years (including several months of beta testing) and I think SMX was the just the right place for its debut. The first day I had to work with my team in final preparations for the booth, and the other two days I ended up staying on to answer questions and speak with guests, so I was not able to attend all the conference sessions. But I met a lot of wonderful people with whom I have exchanged emails, phone calls or instant messages, or whose quality work I simply enjoy online. Thanks to all of you, the conference was big success.

Although I was not able to attend the sessions, which from what I heard were extremely helpful, I did learn something very important. While I began by explaining the value of RankSense to people visiting the booth, on many occasions I had to back up and explain the value of SEO. Many folks I spoke with were unfamiliar with organic SEO because they primarily did pay-per-click (PPC) or were completely new to search marketing (some were coming from email marketing or other online marketing disciplines). I learned to perfect a pitch that worked very well, and I thought it would be a good idea to share it with you.

Here is how I explained the business value of SEO… Read more

Revolutionary "Point and Click" SEO Software

Some of you know that I’ve been working for a while on an advanced SEO suite. I am getting ready to officially launch the beta program and I would like to ask for your help with some of the details.

If you want to be the best at what you do, you need to be prepared to take some heavy criticism. When somebody critiques something you’ve done, you can’t get offended; instead you have to try and learn as much as possible from it.

With that in mind, I want to ask for your assistance improving our promotional video. Please watch it and use the comments section for your critiques. Don’t hold back any punches! I plan to take your valuable input back to the producers.

Revolutionary “Point and Click” SEO Software

RankSense is a revolutionary new SEO software suite that makes ranking your web pages highly within the major search engines easier than ever before — for the keywords and phrases most relevant to your business.


Thanks in advance!

A detailed look at what can (and can’t) be automated in SEO

robot_flower.jpgIn my post about SEO automation, SEO expert Halfdeck expressed concern about the possibility of customers preferring a sophisticated SEO tool over a highly-trained SEO professional. I am sure many of my peers had the same thought running through their heads when they saw my post on Sphinn. The post even made it to the front page!

The reality is that we should embrace software progress in our field. We should look at software improvements and innovations as tools that can help us scale our own business and be more successful. Is it bad to use SEO software that does all the tedious work and helps us serve 20 clients per month instead of 10?

Man vs. Machine

If we look at the last 100 years, man has achieved an incredible amount of progress. Every invention brings a new level of comfort. You can do many things far easier, faster and more efficiently than before. There is an irreversible momentum in this direction.

The fear of computers replacing the work we do is not unfounded, of course. Machines are replacing human labor everyday. The more repetitive the work, the easier it is to get a machine to do it for you. On the other hand, the more creative and more social the task is, the harder it is for a computer to replicate.

There is software for almost any professional activity that we do, yet we (the professionals) are still in high demand. Nobody is going to trust his or her business to a computer blindly, after all. If something goes wrong, who would they complain to? ;-)

So the question becomes: do we resist change, or adapt and thrive? Read more