Social Media Marketing

An Active Mindset: 100 new RSS subscribers and the power of endorsements

November 20th, 2007 @ // 19 Comments

An Active Mindset: 100 new RSS subscribers and the power of endorsements

Everybody in the search marketing industry has fallen head over heels for social media. Certainly it’s nice to see those traffic spikes in your website stats. Personally, I see social media as excellent for viral marketing, branding and long-term relationship building. But I don’t see that new visitors coming to a site from social media […]

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Category : Affiliate Marketing &Blog &Social Media Marketing

Three Easy Steps to Test Your Viral Marketing Ideas

November 7th, 2007 @ // 12 Comments

Three Easy Steps to Test Your Viral Marketing Ideas

Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like […]

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Category : Blog &Social Media Marketing

The Year of the Widgets: OpenSocial and the big potential for search engine marketers

November 5th, 2007 @ // 9 Comments

The Year of the Widgets: OpenSocial and the big potential for search engine marketers

This year is certain to go down as the year of the widgets. Widgets (also called “gadgets”) are simply small applications that provide dynamic or smart content and they are big news for search marketers, even if the programming gibberish involved has made the fact difficult for many non-developers to see. The biggest difference between […]

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Category : Blog &Social Media Marketing

Giving it away – Advanced Link-Building Strategies through Viral Marketing

September 22nd, 2007 @ // 23 Comments

Giving it away – Advanced Link-Building Strategies through Viral Marketing

As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our […]

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Category : Blog &Featured Posts &Link Building &Social Media Marketing

Keepers and Sneezers: Two signals of branding success

August 31st, 2007 @ // No Comments

The power of branding I talked about defensible traffic in my previous post, but ultimately all your traffic sources can disappear, leaving you only with the visitors that remember your site, the ones that do not need to follow a link or click on a Google Ad. For me, those visitors are an excellent measure […]

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Category : Blog &Social Media Marketing

Grade School Blogger: Seeking attention through controversy

August 11th, 2007 @ // 4 Comments

For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first […]

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Category : Blog &Social Media Marketing

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