Web Analytics

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

March 7th, 2008 @ // 10 Comments

How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments

In yesterday’s post I explained my creative process for uncovering new and interesting search marketing ideas. In this post I want to focus on the other critical element toward becoming an expert: endless experimentation. Of course testing must be done carefully to avoid arriving at the wrong conclusions, which will bring us to another of […]

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Category : Blog &Web Analytics

Avoiding the Bounce House: Optimizing your Search Marketing Campaign

July 26th, 2007 @ // 4 Comments

Getting solid rankings is a lot of work, and properly organizing keywords and landing pages is no trivial task either. Why not make the most out of it once you have started getting the traffic? After beginning a successful PPC or SEO campaign, it’s time to maximize the returns from it. There are a lot […]

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Category : Blog &Web Analytics

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

July 24th, 2007 @ // 32 Comments

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

One of the most important measures of success for a blog is the number of RSS subscribers. There are many blog posts out there about how to increase your number of subscribers. They range from the use of bigger, more prominent and attention-grabbing RSS buttons, to offering bonuses for signing up. While you can use […]

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Category : Blog &Featured Posts &Web Analytics

Watch out, Feedburner's numbers are woefully inaccurate! … but why?

June 27th, 2007 @ // No Comments

This was Rand's response to a comment I made about Rand's confirmation of Aaron's claim that an RSS subscriber is worth 1000 links. Here is my comment: Wed (6/27/07) at 07:38 AM Very useful links. I really like the Adwords tip. An RSS Subscriber is Worth a Thousand Links – well said, Aaron, and very […]

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Category : Blog &Web Analytics

Can you trust Alexa's numbers?

June 19th, 2007 @ // 2 Comments

It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser […]

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Category : Blog &Competitive Intelligence &Web Analytics

Great Content + Bad Headline = Mediocre Results

June 18th, 2007 @ // 4 Comments

You can spend a few hours researching, structuring, drafting and proofreading a great post, to completely miss it by choosing a really bad title. I recently submitted a carefully crafted rebuttal to the Seomoz article: Proof Google is Using Behavioral Data in Rankings. The post generated some controversy and some heated discussion as to the […]

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Category : Blog &Web Analytics

Segment visitors by intention with Google Analytics

June 1st, 2007 @ // One Comment

As I mentioned before, understanding what visitors want and giving it to them is the key to a successful website. That is the big picture. Now let me tell you how to actually measure this. My tool of choice for this is Google Analytics. With Google’s Adwords Conversion Tracking you can define goal pages and […]

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Category : Blog &Conversion Rate Optimization &Web Analytics

Measuring your affiliate success

May 25th, 2007 @ // No Comments

As an affiliate you have many advantages.  You don’t need to keep inventory; manage people, suppliers, banks, etc… You only need to concentrate on marketing.  Find good and reliable merchants and create content to pre-sell their stuff. I started as an affiliate 5 years ago and I can attest that it works. You can gradually […]

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Category : Affiliate Marketing &Blog &Web Analytics

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