Featured Posts

Keep your eyes OFF the search engine rankings

August 8th, 2008 @ // 24 Comments

Keep your eyes OFF the search engine rankings

There’s been an interesting debate on WebmasterWorld, Search Engine Roundtable, Sphinn, SitePoint and Search Engine Watch about Google’s recent block of popular rank-checking tools like WebPosition Gold and WebCEO. It appears that clients are very used to tracking their SEO consultants’ efforts and gauging their success by looking at the regular rankings report. But querying […]

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Category : Blog &Featured Posts &SEO Technology

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

March 12th, 2008 @ // 23 Comments

Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase

Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to […]

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Category : Blog &Featured Posts &Keyword Research &Link Building

The Unsuspecting Recruit: Why every SEO MUST learn Internet security

February 6th, 2008 @ // 15 Comments

The Unsuspecting Recruit: Why every SEO MUST learn Internet security

  Internet security is a big problem, and it isn’t just for the IT staff anymore. It affects us as SEOs. Don’t believe me? Consider the incident reported at the end of last year by security research firm Sunbelt Software. …criminals are now combining SEO tactics and booby-trapped Web pages, and doing it systematically. By […]

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Category : Blog &Featured Posts

PageRank: Caught in the paid-link crossfire

October 29th, 2007 @ // 25 Comments

PageRank: Caught in the paid-link crossfire

Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of […]

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Category : Blog &Featured Posts &SEO Research

Advanced Keyword Research — The power of understanding your visitors

October 8th, 2007 @ // 44 Comments

Advanced Keyword Research — The power of understanding your visitors

As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and […]

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Category : Blog &Featured Posts &Keyword Research

Giving it away – Advanced Link-Building Strategies through Viral Marketing

September 22nd, 2007 @ // 23 Comments

Giving it away – Advanced Link-Building Strategies through Viral Marketing

As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our […]

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Category : Blog &Featured Posts &Link Building &Social Media Marketing

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

July 24th, 2007 @ // 32 Comments

Tracing their Steps: How to track feed subscriber referrals with Google Analytics

One of the most important measures of success for a blog is the number of RSS subscribers. There are many blog posts out there about how to increase your number of subscribers. They range from the use of bigger, more prominent and attention-grabbing RSS buttons, to offering bonuses for signing up. While you can use […]

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Category : Blog &Featured Posts &Web Analytics

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

July 2nd, 2007 @ // 35 Comments

What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords

Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body […]

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Category : Blog &Featured Posts &Keyword Research &Paid Search

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