Keep your eyes OFF the search engine rankings
August 8th, 2008 @ Hamlet Batista // 24 Comments
There’s been an interesting debate on WebmasterWorld, Search Engine Roundtable, Sphinn, SitePoint and Search Engine Watch about Google’s recent block of popular rank-checking tools like WebPosition Gold and WebCEO. It appears that clients are very used to tracking their SEO consultants’ efforts and gauging their success by looking at the regular rankings report. But querying [...]
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Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase
March 12th, 2008 @ Hamlet Batista // 23 Comments
Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to [...]
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The Unsuspecting Recruit: Why every SEO MUST learn Internet security
February 6th, 2008 @ Hamlet Batista // 15 Comments
Internet security is a big problem, and it isn’t just for the IT staff anymore. It affects us as SEOs. Don’t believe me? Consider the incident reported at the end of last year by security research firm Sunbelt Software. …criminals are now combining SEO tactics and booby-trapped Web pages, and doing it systematically. By [...]
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PageRank: Caught in the paid-link crossfire
October 29th, 2007 @ Hamlet Batista // 25 Comments
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of [...]
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Advanced Keyword Research — The power of understanding your visitors
October 8th, 2007 @ Hamlet Batista // 44 Comments
As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and [...]
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Giving it away – Advanced Link-Building Strategies through Viral Marketing
September 22nd, 2007 @ Hamlet Batista // 23 Comments
As the Web keeps growing, search phrases become more competitive, and the demand for links increases, the art of link building becomes far more difficult. It’s that much more difficult if you only know traditional link-building tactics. As we move forward, it’s going to be increasingly important to think outside the box and use our [...]
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Tracing their Steps: How to track feed subscriber referrals with Google Analytics
July 24th, 2007 @ Hamlet Batista // 32 Comments
One of the most important measures of success for a blog is the number of RSS subscribers. There are many blog posts out there about how to increase your number of subscribers. They range from the use of bigger, more prominent and attention-grabbing RSS buttons, to offering bonuses for signing up. While you can use [...]
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What do Search Marketing and Going to the Doctor have in Common? Learn my Best Kept Secret: How to find profitable keywords
July 2nd, 2007 @ Hamlet Batista // 35 Comments
Picture this scenario: Laura Martin has a mild headache. She knows she suffers from migraines, so she goes to her pharmacist. The pharmacist calls her doctor to get approval for a new refill of Imitrex, a migraine treatment medicine. Paul Stevenson feels extremely tired. He is aware he suffers from type 1 diabetes. His body [...]
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