The Company

Leonisa is an e-commerce business that made the Inc 5,000 list for America’s fastest growing companies in 2012. They are an internationally preferred lifestyle brand by women in more than 9 countries. They are known for the lowest cited women’s intimate apparel in shape or brand as a category leader, selling more than 37 million garments a year.

The Challenge

Fix Low Incoming Traffic from Organic Search

Leonisa had an issue with incoming traffic from organic search. As they state:

We noticed there was a huge gap on the percentage of traffic from our SEO and the industry standard. On average, a site must be anywhere between 30-40% of organic traffic, and we had only 8% back in the summer of 2012.

Leonisa was in desperate need to grow their organic traffic, as incoming traffic from this source was very low. They decided to turn to us for help. As they said:

So, we decided to hire Hamlet Batista to audit our site from an SEO perspective.

Our Approach

We took a technical approach in helping Leonisa with their SEO efforts. First, we audited their website from a technical SEO perspective, and then we informed them of the issues that their site was encountering. We then gave them recommendations on how to fix these issues. We also performed a link analysis for them, assisted them with keyword research, and offered them content ideas. As they stated:

Several weeks after he started the project, we got an 80+-page report full of actionable recommendations to improve our SEO ranking. The report was organized by subject and priority level so I was able to work first on the low hanging fruit that would boost faster organic traffic.

The Solution

Our solution for helping Leonisa came from the implementation of the recommendations that we offered them. We thoroughly analyzed every single aspect of their website, to make sure that every possible step could be taken to better their site from a technical SEO viewpoint. We were there to walk Leonisa through each step of our recommendations and helped them whenever they had any questions or issues regarding the implementation process. As they said:

Working with Hamlet has been a great experience. I found him very open to sharing his knowledge and taking time to explain every detail of the audit. Not only is he tech savvy and knows how to code a site to make it SEO friendly, he can also audit other areas of SEO, such as content creation and link building.

The Results

We are very proud to say that after we worked with Leonisa they have seen their organic search traffic significantly increase. As they state:

We finished implementing all code updates in November 2012, and as of January 2013, we had an increase of search traffic by 97%. As of February 2013, we saw a similar significant increase in organic traffic by 70%. Most significantly, we have duplicated our SEO revenue. Finally, in the Google Webmaster Tool, we are now close to “zero” crawling errors and HTML suggestions, and we have eliminated all signs of duplicate content, improving link equity per page.

Leonisa is very satisfied with the work that we have done for them. As they say:

All of these improvements were achieved by applying SEO best practices on the site’s code, although we have not done any link building. So, I feel confident in my decision to strongly recommend Hamlet Batista for your SEO needs.