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Jun
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It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser plugins. Their data is particularly useful if you are in a technical field: search and affiliate marketing, web development, etc. A large portion of your potential visitors probably have one or more of these toolbars installed.
A while ago, there was an interesting project regarding the efficacy of those metrics.
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