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Writing for People (and Search Engines): How to improve click-through rates for organic listings

By at January 15, 2008 | 6:46 pm | 16 Comments

Writing for People (and Search Engines): How to improve click-through rates for organic listings

Another new year has come and many of us are still analyzing the balance of successes and failures of the previous one. It is definitely a useful chore. I am happy to count this blog as one of my successes. It was humbling to see it included in SearchEngineLand’s blogroll and nominated for Best SEO

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Categotries : Blog , On-page SEO

Much Ado about Anchor Text

By at September 26, 2007 | 10:22 pm | 14 Comments

As SEOs, I feel like we often focus too much on specific ranking factors to the detriment of other factors that might be equally important. One particular case I want to point out is the obsession with incoming link texts, also known as anchor text. Thanks to some very successful Google bombings, it is almost

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Categotries : Blog

John Chow fixes anchor text and pleases Google

By at June 4, 2007 | 12:00 pm | 18 Comments

As I reported before, John stopped showing up in Google for “make money on-line” for a few days. He is now back at #1 for the term. What did he do? He is not telling. I was going to use this post to explain exactly what I did to restore my number one ranking. However,

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Categotries : Blog

Why it’s good to mix your incoming link anchor text?

By at May 28, 2007 | 11:44 pm | 21 Comments

I’ve been reading John Chow’s blog for a while and it is very interesting how he is getting a lot of reviews with the anchor text “make money online” in exchange for a link from his blog. He is ranking #2 in Google for the phrase “make money online.” I know a lot of SEOs

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Categotries : Blog

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