competitive intelligence

Game Plan: What marketers can learn from strategy games

By at November 13, 2007 | 1:44 am | 14 Comments

Game Plan: What marketers can learn from strategy games

I was recently interviewed by the nice guys at Distilled— if you are a regular reader of this blog and you haven’t read it yet, Tom asked some really interesting questions — and one of the things I briefly mentioned was that one of my hobbies is playing chess. I’ve been playing the game for

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Categotries : Blog , Competitive Intelligence , On-page SEO

At last! A Rock-solid Strategy to Help you Reach High Search Engine Rankings

By at July 4, 2007 | 2:17 pm | 20 Comments

Every SEO strategy has its good and bad Search engines have long kept their ranking formulas secret in order to give users the most relevant results and to preclude malicious manipulation. Despite all the secrecy, though, it remains extremely difficult for search engine companies to prevent either direct or indirect manipulation. We can broadly classify

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Categotries : Blog , Competitive Intelligence , On-page SEO

Can you trust Alexa's numbers?

By at June 19, 2007 | 10:20 am | 2 Comments

It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser

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Categotries : Blog , Competitive Intelligence , Web Analytics

Competitive research or privacy attack?

By at June 2, 2007 | 3:38 pm | 1 Comments

I found an interesting tool via Seobook.com. It exploits a “feature” of current browsers that do not properly partition persistent client-side state information (visited links and caching information) on a per site basis. The tool can identify URLs in your visitor’s browsing history. Aaron suggests this be used to check if your visitors come from

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Categotries : Blog , Competitive Intelligence

Your competitor is your best friend

By at May 28, 2007 | 11:44 am | 1 Comments

As I mentioned earlier, for me success is about what, how, and work.  This is my simple formula. Anywhere my customers or potential customers express their problems and frustrations is a place for me to dig out opportunities.  Forums, blogs, mailing lists, news groups, etc…   Your what should be driven by your customers’ needs. Most

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Categotries : Blog , Competitive Intelligence

Assessing competitive levels

By at May 27, 2007 | 3:34 pm | 0 Comment

Critical to success is competing where we know we can excel.  This might sound obvious, but many entrepreneurs fail to identify exploitable opportunities.  Don’t get me wrong; I love competing.  There is no problem with dreaming big.  Even if we want to go after Dell or Microsoft, we have to find a really smart plan

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Categotries : Blog , Competitive Intelligence , Keyword Research

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