Most SEOs know that winning the battle for top search terms is in the links. They regularly check the back links of top rankings sites to get a clear picture of the “external relevance profile” of those sites. From this they learn:
How many incoming links the site has
The source of such links
The anchor text of those incoming links
If you are familiar with Google Webmaster Central you know that you’ve got almost everything you need when you pull up the external links report, including all the incoming links and link text that Googlebot is aware of. The problem is that this data is available only for your own site, not for competitive analysis of your rivals. Also, most sites competing for top terms have thousands of links, yet competitive link analysis tools are currently limited to just a thousand results.
There are a couple of ways around these problems. I’m going to share one of my most closely guarded SEO tricks… Warning, this requires a little programming! Read more