My loyal reader Jez asks a very interesting question. I am sure the same question is on the minds of others in the same situation.
Finally, I am in the process of creating multiple sites around a similar theme. I have unique content for all sites, and will host on different servers in Europe and the US, however the whois for each domain will show my name (The company I used does not allow me to hide this info). Is the common whois likely to make much difference when I begin cross linking the sites?
Cross linking (or reciprocal linking) in a small scale (maybe 10 to 15 sites maximum) should not be a major concern. I've seen many sites do it and they are ranking in highly competitive phrases. Most of their link juice comes from non-cross-linked sites though.
When you try to do this on a massive scale, things start to get interesting. I know this from experience. Read more