Should I cross link my sites for better rankings?

My loyal reader Jez asks a very interesting question. I am sure the same question is on the minds of others in the same situation.

Finally, I am in the process of creating multiple sites around a similar theme. I have unique content for all sites, and will host on different servers in Europe and the US, however the whois for each domain will show my name (The company I used does not allow me to hide this info). Is the common whois likely to make much difference when I begin cross linking the sites?

Cross linking (or reciprocal linking) in a small scale (maybe 10 to 15 sites maximum) should not be a major concern. I've seen many sites do it and they are ranking in highly competitive phrases. Most of their link juice comes from non-cross-linked sites though.

When you try to do this on a massive scale, things start to get interesting. I know this from experience. Read more

Why Viralinks are a waste of time?

I’m new to blogging, and I’m catching up with a lot of interesting things. One of them is the Viralink, coined by Andy Coates.

I was exposed to the concept while reading John’s blog. One of the readers mentioned he was trying out a Viralink on his blog and he was getting a little bit of traffic.

What is a Viralink? A Viralink is basically a new scheme to build up the PageRank of the participating sites. The instructions at Andy’s blog explain everything better.

———copy and paste the Viralink and instructions below this line———

Below is a matrix of 120 stars, I have already added a link to my blog onto one of the stars, all you need to do is copy and paste the grid into your blog and add your own link to one of the other spare stars, and tell others to do the same!



When I receive a ping back once you have added the Viralink to your site I will add your link to this grid, and each person who copies the grid from here will also link to your site!

No Porn Sites
Only 1 link per person (i.e don’t hog the viralink!)
Please don’t tamper with other peoples url’s

———copy and paste the Viralink and instructions above this line———

I have to admit that it is a very clever idea. By participating in a Viralink, you can potentially get hundreds or thousands of links, and a very nice PageRank.

Now, let me give you the specific reasons why I think this is risky, and pretty much a waste of time. Read more