Have you seen A&E's TV show Flip This House? The idea is to buy old houses for affordable prices, remodel them, and sell them for a nice profit. In another post I recommended buying established web sites as an excellent link-building tactic. I actually mentioned that this is a practice for big leaguers because web sites with worthy traffic and links are usually expensively out of reach for most bloggers. But I neglected to mention a strategy that can be used by anyone, not only those with big budgets: find a web site with a lot of traffic, but with terrible monetization efforts.
Sites that are already making money sell for 4 to 7 figures, but usually those sites have savvy entrepreneurs behind them that succeed in monetizing every single visitor that lands in their clutches. On the other hand, there are many sites that receive several thousand visitors per day, but make less than 3 digits a month. Why? While they have succeeded in gaining the eyeballs, they don't have a clue as to how to turn those into dollars. They don't have a monetization strategy, or else they have a very poor one.
As the owner is not making much, he or she will usually be very happy to sell the web site for a very affordable price. And just like Flip This House, all we have to do is remodel the web site and improve its value. But instead of selling it off, we are going to keep it as a solid source of traffic, links and money. My previous post about split testing should provide you an excellent start toward dramatically improving the site’s monetization. But let me tell you about some other considerations. Read more