Pay to Play: Common sense tips to help you improve your Google Adwords Quality Score
By Hamlet Batista at November 30, 2007 | 5:07 pm | 17 Comments
One of the most frustrating aspects for novice pay-per-click (PPC) marketers is the so-called ad quality score—a method search engines use to measure the relevancy of an ad for a particular keyword. The ad quality score affects the minimum bid price, position and display eligibility. Poor ads cost a lot more and are less
Categotries : Blog , Paid Search
An Open Invitation: Conversions don't start on the landing page
By Hamlet Batista at August 26, 2007 | 6:23 pm | 2 Comments
Some old friends found my blog and asked me a few novice questions personally. I realized that I have not talked much about traffic monetization strategies. There are excellent blogs out there that give solid advice on how to make money online. As has been my practice so far, I will not water what is
Categotries : Blog , Conversion Rate Optimization , Paid Search
On gurus, Google, and gaining marketshare: Leveraging your position as number one
By Hamlet Batista at August 6, 2007 | 8:00 am | 7 Comments
A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are
Categotries : Affiliate Marketing , Blog , Paid Search
I'm not slacking, I'm working on a homerun post!
By Hamlet Batista at June 28, 2007 | 7:19 pm | 12 Comments
I am working on a killer post for next Monday where I am going to detail my best kept secret: a very simple technique to identify keywords with high demand and little or no competition. Do you want to have keywords like this? I've asked several A-list bloggers for their niche finding formula. And guess
Categotries : Affiliate Marketing , Blog , Keyword Research , Paid Search
Advanced Adwords bidding strategies
By Hamlet Batista at June 14, 2007 | 2:18 pm | 1 Comments
In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your
Categotries : Blog , Paid Search
Why start SEO and Affiliate Marketing with PPC?
By Hamlet Batista at May 26, 2007 | 3:48 am | 1 Comments
1. Accurate keyword research. There are numerous keyword research tools that help you identify keywords that people are searching for, their volume of searches, level of competition, etc… Unfortunately, every single tool has a critical problem: the source of the information. Wordtracker relies on information from meta search engine Dogpile, and similar sources. Yahoo mixes
Categotries : Affiliate Marketing , Blog , Paid Search
