I promised everybody that I’d be posting my presentation slides from my talk at the SMX Advanced Bot Herding panel, so here they are!

First, let me say that I was very excited to be speaking at a major search marketing conference, and I can say with confidence that all the traveling was definitely worth it. My only regret is that I did not get to finish my presentation. This is the first time I spoke publicly and as an inexperienced speaker I was not even looking at the timer. My apologies to all those in attendance. :-) Frankly, I do think speakers should be allowed a little bit more time for SMX Advanced, as you really do need time to lay the groundwork before delving deeply into these sorts of topics. Read the rest of this entry »

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There are many blogs about SEO. Many of them have done, and continue to do, a great job with traditional ideas. Unfortunately, knowing and doing what everybody else does is not a competitive advantage.

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