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Jun
18
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You can spend a few hours researching, structuring, drafting and proofreading a great post, to completely miss it by choosing a really bad title. I recently submitted a carefully crafted rebuttal to the Seomoz article: Proof Google is Using Behavioral Data in Rankings. The post generated some controversy and some heated discussion as to the validity of the tests and results. I read everything. And, given my technical nature, I decided to dig deeper in myself. I ended up with slightly different conclusions about the experiments. If you want to find out please read the post at Youmoz.
Now, here's the bad news. As Kurt, wisely points out, I tragically missed the mark by poorly choosing an empty title: "Relevance feedback".
Sat (6/16/07) at 05:38 PM
Good post… well thought out and presented… gave it a thumbs up. Unfortunately, it will most likely get overlooked by most readers due to its title/headline. Look at the article you're a referencing, "Proof Google is Using Behavioral Data in Rankings". You know that headline will bring in some clicks. It was moved to the blog of SEOmoz from the Youmoz section (even with its flawed testing and logic). The mozzers aren't stupid… they know this type of headline and article will stir up some controversy and bring in some links. I'm no expert copywriter… far from it. I just hate to see a good post sit on the sidelines because of a bad headline.
The title I chose did not offer the reader any incentive to click or learn more. I guess that I operate in two modes: engineer and marketer and that I forgot to flip the switch while writing this post.
First, let me state that his remarks about the mozzers are valid for most journalists, trade publications, social media sites, etc. It is human nature to judge books by their cover. If the cover is crap, the content must be crap. That is how we normally think. Read the rest of this entry »
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Jun
15
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When I started to blog (now close to three weeks ago) I did not know what to expect.
I have to say that I am more than impressed with the power of blogging and networking with popular related blogs.
My topics tend to be too technical and I am well aware that it severely limits my audience. Not everybody understands what I am talking about. I plan to change this in the coming weeks by adding illustrations to the complex topics.
I am also working to move my blog away from wordpress.com to be self hosted on one of our servers. That will give me a lot more flexibility than I have now. One thing I want is the ability to link to my source code, instead of including the code in the posts. I will probably just include a flow diagram in the posts. I also want to make the scripts available for use directly from the blog so that you don't have to install them.
What have I learned so far? Read the rest of this entry »
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Jun
11
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While most developers and technical people are used to sharing useful information, most entrepreneurs and consultants do not, or share very little. The logic is: “why share information if you can charge for it?”
Let me give you my thoughts on this, as I’ve been on both sides of the camp and therefore, I can offer an unique perspective.
Right after college, back in 1996, I landed a job as a Windows c++ software developer. I remember that I used to spend 20-30% of my time reading news groups, looking for other developers facing the same compiler errors that I was facing. This was far easier and less time consuming than trying to figure out the problem myself. Occasionally, I did have to solve some difficult problems on my own, however, the newsgroups proved to be a very valuable resource.
I met Linux while at college and I immediately felt in love with all things open source. I remember downloading “Slackware” over a 28kb/s line and copying it to 700 floppy disks! worried that they might remove it and I wouldn’t be able to download it later. I did not think this free OS would last long. I’m glad I was wrong.
I’ve came across colleagues that protected their knowledge with iron claws. They felt that having their knowledge out in the open would make them replaceable. They did this to protect their job.
Benefits of Sharing Read the rest of this entry »
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May
25
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One of the first lessons I’ve learned from life, is that many people achieve success by taking completely different routes.
For me, every time I want to pursue a new venture I ask myself: What is the great opportunity most people are overlooking? How can I take advantage of it and do it better?
When I have a clear answer to these questions, and believe I can do it and feel passionate about it, I set out to work on it!
Opportunities are everywhere. You only need to listen to what your potential customers need and how you can efficiently solve their problems.
One thing that I do to come up with new ideas, is to look at the problems my potential customers are having, the solutions my future competitors are giving, and try to find a better, smarter, faster or cheaper way to achieve the same.
Sadly, a lot of smart people know what their goals are and how to achieve them, but are too lazy or too afraid to actually work on them.
"Advanced yet simple and strategic SEO" 78 pages full of useful insights and valuable tips
