Posts

What is the practical benefit of learning Google's internals?

I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week.

Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier things to read.With some people questioning the usefulness of SEO, this is a good time to make my views clear. Please note that I believe in a solid marketing mix that includes SEO, PPC, SMO, affiliate marketing, viral marketing, etc. Do not put all your eggs in one basket.

If you have been blogging for a while, you have probably noticed that you are getting hits from the search engines for words that you did not try to optimize. For example, the next day I started this blog, I received a comment from a reader that found my blog through a blog search! How was this possible?

Heather Paquinas May 26th, 2007 at 1:24 am

I found your blog in google blogsearch. Needless to say I subscribed right away after reading this. I always suspected what you said, especially after Mike Levin from hittail blogged about using hittail for ppc, but you really hit the nail on the head with this post.

This is possible because that is the job of the search engines! If every page you search had to be optimized, there wouldn't be billions of pages in Google index. It would take a lot of people to do the SEO work :-).

Why we need SEO then? Read more

Determining searcher intent automatically

Here is an example of how useful it is to learn SEO from research papers.

If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for information find information articles, searchers looking to take action land on transaction pages, etc.

I really like the research tools MSN Labs has. One of my favorites is this http://adlab.msn.com/OCI/OCI.aspx

You can use it to detect commercial intent. Try it. It is really nice.

I’ve been wanting to do something like that, but I didn’t have enough clues as to how to do it. Until now.

Search engines patent expert, Bill Slawsky, uncovered a gem. A research paper that details how a team of researchers achieved exactly this.

I still need to dig deep into the document and the reference material, but it is definitely an excellent find.

I will try to make a new tool for this. I will also try to make this and other scripts I write, more accessible to non-technical readers. I guess most readers don’t care much about the programming details. They just want to be able to use my tools easily :-)