Posts

How to Think Like an SEO Expert

If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth of what you have to share. Recently I was very honored to contribute to a link-building project. I wanted to share with you my idea, but more than that, in this blog I like to take extra time to explain the original thought process that helped me come up with the idea in the first place.

The Challenge

Toolbar PageRank was a very important factor in measuring the quality of a link for a long while. But Google has played so much with it that it can hardly be considered reliable these days. I like to see problems like these as challenges and opportunities, so I decided to look hard for alternatives. I know there are several other methods (like using the Yahoo backlink count, number of indexed pages, etc.) but I did not feel these directly reflected how the link was important to Google, or to any other specific search engine. Each search engine has its own evaluation criteria when it comes to links, so using metrics from one to measure another is not a reliable gauge in my opinion.

I knew the answer was out there, and I knew just where to look. Read more

Google brings back the Search API … Sort of

college.jpgI found an interesting bit of information that has been missed by most of the SEO community. As quietly as Google dropped the Google Search API at the end of last year, they decided to bring it back—but only to the research community.

It’s now called the University Research Program for Search and brings with it the following limitations:

  •  The research program is open to faculty members and their research teams at colleges and universities, by registration only.
  • The program may be used exclusively for academic research, and research results must be made available to the public.
  • The program must not be used to display or retrieve interactive search results for end users.
  • The program may be used only by registered researchers and their teams, and access may not be shared with others.

Getting the information you need

As an advanced SEO you are no doubt aware that in order to test many ideas, theories and routines, you need to create custom tools and scripts that automate most of the work for you. The most crucial information resides in the search engines space, and gaining access to it is critical. Read more

What is the practical benefit of learning Google's internals?

I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week.

Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier things to read.With some people questioning the usefulness of SEO, this is a good time to make my views clear. Please note that I believe in a solid marketing mix that includes SEO, PPC, SMO, affiliate marketing, viral marketing, etc. Do not put all your eggs in one basket.

If you have been blogging for a while, you have probably noticed that you are getting hits from the search engines for words that you did not try to optimize. For example, the next day I started this blog, I received a comment from a reader that found my blog through a blog search! How was this possible?

Heather Paquinas May 26th, 2007 at 1:24 am

I found your blog in google blogsearch. Needless to say I subscribed right away after reading this. I always suspected what you said, especially after Mike Levin from hittail blogged about using hittail for ppc, but you really hit the nail on the head with this post.

This is possible because that is the job of the search engines! If every page you search had to be optimized, there wouldn't be billions of pages in Google index. It would take a lot of people to do the SEO work :-).

Why we need SEO then? Read more

Determining searcher intent automatically

Here is an example of how useful it is to learn SEO from research papers.

If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for information find information articles, searchers looking to take action land on transaction pages, etc.

I really like the research tools MSN Labs has. One of my favorites is this http://adlab.msn.com/OCI/OCI.aspx

You can use it to detect commercial intent. Try it. It is really nice.

I’ve been wanting to do something like that, but I didn’t have enough clues as to how to do it. Until now.

Search engines patent expert, Bill Slawsky, uncovered a gem. A research paper that details how a team of researchers achieved exactly this.

I still need to dig deep into the document and the reference material, but it is definitely an excellent find.

I will try to make a new tool for this. I will also try to make this and other scripts I write, more accessible to non-technical readers. I guess most readers don’t care much about the programming details. They just want to be able to use my tools easily :-)