search engine research

How to Think Like an SEO Expert

By at March 6, 2008 | 11:51 pm | 11 Comments

How to Think Like an SEO Expert

If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth

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Categotries : Blog , SEO Research

Google brings back the Search API … Sort of

By at August 9, 2007 | 6:44 pm | 1 Comments

I found an interesting bit of information that has been missed by most of the SEO community. As quietly as Google dropped the Google Search API at the end of last year, they decided to bring it back—but only to the research community. It’s now called the University Research Program for Search and brings with

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Categotries : Blog

What is the practical benefit of learning Google's internals?

By at June 21, 2007 | 8:30 am | 1 Comments

I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier

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Categotries : Blog , SEO Research

Determining searcher intent automatically

By at June 5, 2007 | 2:12 am | 0 Comment

Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for

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Categotries : Blog , Keyword Research , SEO Research

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