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Checkmate: Strategic vs Tactical SEO

robotchess.jpgIs SEO just a game?

Consider two chess players, Mike and Tom. Mike has never been able to win against Tom. Mike knows all the rules of the game: how to move every piece, when to capture, when to castle; he even knows all the tactical ideas like forks, pins, skewers and discovered attacks.

Mike's problem is that while he knows all the rules and has read a lot of chess books, he still looks only one or two moves in advance. It is very hard to prepare a winning plan looking so short-term. Tom on the other hand thinks at least five moves ahead and moves all his pieces so that they complete his master plan. Tom anticipates all of Mike's moves and prepares for them with a strong counterattack.

The world of search engine optimization is no different than this. As SEOs we need to think ahead of our competitors and, more importantly, we need to be on top of search engine advances. The world of search is moving so fast that any slacker will be left behind, with no time or opportunity to catch up. Check and mate. Read more

At last! A Rock-solid Strategy to Help you Reach High Search Engine Rankings

rock.jpgEvery SEO strategy has its good and bad

Search engines have long kept their ranking formulas secret in order to give users the most relevant results and to preclude malicious manipulation. Despite all the secrecy, though, it remains extremely difficult for search engine companies to prevent either direct or indirect manipulation.

We can broadly classify search engine optimization (SEO) strategies into two camps: passive and active. Passive optimization occurs automatically by search engine robots, which scour the web finding and categorizing relevant sites. Most websites listed on the search engine result page (SERP) fall into this category. If it were up to search engine companies like Google and Yahoo, this would be the only type of optimization that existed.

Active optimization takes place when website owners purposefully engage in activities designed to improve their sites’ search engine visibility. This is the kind of search engine optimization we normally talk about when we think of SEO.

Let’s go one step further and classify these deliberate forms of optimization based upon the tactics employed. In general these are: basic principles, exploiting flaws, algorithm chasing, and competitive intelligence. Read more